KitchenAid Reveals Its 2020 Color of the Year
You can now get your fancy mixer in Kyoto Glow.
As any devoted Pinterester can tell you, many of us rely on KitchenAid mixers or blenders (OK, really the mixers) to add a pop of color to our sleek white or trendy two-toned kitchens. And, oh yes, to bake and cook.
But really, the iconic mixer is an appliance we use for everything – blending, mixing, whipping – and to bring a sense of style and personal expression to our serenely minimalist or defiantly maximalist homes.
The KitchenAid mixer, along with its equally colorful friend, the Le Creuset dutch oven, is a total signifier, a millennial “troph[y] of domesticity,” as The Atlantic recently put it.
Of course, these mixers are an investment and a commitment. Buyers expect them to last a while, so freaking out about what color to buy is a totally reasonable thing to do.
Now, that decision just got a little more complicated. Because KitchenAid has just announced its 2020 Color of the Year. And it is: Kyoto Glow. (What, you thought it was going to be blue?)
Kyoto Glow? The color, in which KitchenAid Artisan Series 5 Quart Tilt-Head mixer and a K400 Blender will be available, is sort of a springtime yellow green, like the pale underside of a new leaf, you could say – or, as KitchenAid puts it, “Kyoto Glow’s vibrant, yet calming green hue allows makers to bring a sense of wellness into their home, showing off a color as lively as they are.”
Gotta hand it to KitchenAid for continuing to mix things up with new options.