Sugar Cookie-Flavored M&M’s Are Here to Bring You Holiday Joy

Why choose between cookies and candy when you can have both?

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November 16, 2020

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Seasonal treats are one of the most fun parts of the holiday season, and in a season that has already brought us sweet finds like hot cocoa-inspired cinnamon buns and Starbucks’ annual holiday drinks and treats menu, there are now M&M’s inspired by sugar cookies.

M&M’s Sugar Cookie Candy is a new special flavor in honor of the holidays, featuring a white chocolate, sugar cookie-flavored shell with a crispy center. The candy comes in classic Christmas colors – red, green and white – and promises to have a flavor that will be reminiscent of homemade holiday cookies, but as a melt-in-your-mouth chocolate candy.

The candy is available now, for a limited time, on MMs.com in 1-, 6- and 12-packs, starting at $3.33 per pack and can also be found at retailers like Target and Walmart. They can also be bought in bulk on Amazon.

“Both the flavor and texture of the new M&M’S Sugar Cookie evoke the warmth and nostalgia associated with homemade holiday cookies,” said Tanya Berman, Mars Wrigley’s head of seasonal marketing, in a press release. “We know our fans will love the taste of holiday magic M&M’s Sugar Cookie brings and we look forward with excitement to see all of the bite-sized holiday wishes our fans have to share.

Especially at a time when so much of the holiday season is being toned down or put on hold due to travel restrictions and social distancing guidelines, it’s extra fun when a familiar treat does something a little special. Holiday cookies and chocolate candies in one bite? That’s the spirit of the season.

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