Baffling.food

So Pizza Hut plans to change its name to "The Hut," capitalizing on what I suppose you could call its iconic architecture. That's not entirely unremarkable, following as it does in the wake of what seems to be a trend of restaurants-that-serve-unhealthy-food-rebranding-to-remove-all-reference-to-unhealthy-food (cf Kentucky Fried Chicken). And I eat at " the Shack" and " the Wallah" so not like I can talk on that front, anyway.

Stranger news in the world of food nomenclature is that Wolfgang Puck is aiming to petition the Internet to create a top-level domain of .food, which he'd own and presumably license out, and possibly also .wine and .restaurant.

So theoretically, this site could become "foodnetwork.food" -- and we could then also have food2.food, and food.food, should we want to. And I thought "Culinary Writer, Culinary Production," which is what it says on my business card, was redundant.

Rupa Bhattacharya, Culinary Writer (Culinary Production)
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