The Baked by Melissa Story
How getting fired led to a cupcake empire.
By:
Meaghan Cameron
One door closes and another door opens – an oven door in this case. Melissa Ben-Ishay of Baked by Melissa fame, reveals on The Kitchen this weekend that her cupcake empire all started with one of the worst days of her life. “I was fired from my job in advertising,” remembers Melissa. “I went right to my brother’s office, crying, and he said go home and bake your cupcakes, we’ll start a business together.” She went home and baked 250 cupcakes the night she was fired to make herself happy and Baked by Melissa was born. Lucky us!
Tune into The Kitchen this Saturday at 11a|10c to see how she makes a striking tie-dyed cake that will make any celebration a party.
Next Up
Cupcakes: Serious Business and a Love Story
For six years now Robicelli’s Bakery in Brooklyn has turned out millions of brownies, cookies, whoopie pies and what many people flatteringly call the city’s best cupcakes. It’s spawned a cookbook and some notoriety. And yet we are still married, with our ninth Valentine’s Day upon us. Being married to your spouse isn’t all cupid and cupcakes, though.