Chili's Just Came Out With An Apparel Line — And It's Actually Fashionable
The chain wants to make suburban style cool.
There's nothing that could stop me from going to Chili's after a long work week and getting a Triple Dipper (I'm all for the cheese pull from the mozzarella sticks). Now, I know I'm not alone in my love for Chili's, and the brand has just added more items to its roster — and no, I'm not talking about food or drinks, but apparel.
Yes, you read that right. Chili's is launching a Suburban Collection for fans to sport their love for the brand, and it's just as vibrant and eccentric as you'd imagine.
"Streetwear has dominated mainstream fashion for years, but now we're starting to see suburban wear have its moment as more consumers are drawn to relaxed, comfort-first fits," Jesse Johnson, vice president of marketing at Chili’s, says in a press release. "For decades, Chili's has shaped suburban culture with our come-as-you-are relaxed atmosphere, so who better to celebrate suburban style with our new merch collection."
What is the Chili's Suburban Collection?
The Suburban Collection from Chili's features oversized hoodies, jerseys, tees, quarter zips, hats and jewelry. It has everything you could possibly want to wear on your next trip to Chili's or even while out with friends.
Here's a bit more on what you'll find, with descriptions from the brand:
- Vintage Rugby Shirts ($50): Available in red and green, these Chili’s rugby shirts bring a sporty spin to suburban style.
- Chenille Pepper Hoodies ($60): Available in classic Chili’s red, green and white with a chenille heritage logo design and embroidered chili pepper on the sleeve.
- Varsity Jerseys ($35): Available in green and white with an oversized, true-to-jersey fit.
- Suburban Tees ($30): Classic Chili’s logo tees available in both oversized and cropped fits for fans who prefer to let the pepper do the talking. 100% cotton and ready for repeat wear.
- Cropped Cheese Pull Quarter Zip ($55): A heavyweight pullover that turns your arms into a cheese pull — made for anyone who believes the best accessory is several feet of mozzarella.
- Chili’s Logo Hat ($30): A classic Chili’s cap with a 3D puffy logo that proudly answers the question, “Where should we go?”
- Cheese Pull Hat ($30): The ultimate cheese pull hat, complete with embroidered details and a chili pepper on the back.
- Accessories ($3-30): The collection includes a 14k gold-plated Margs necklace and Baby Backs necklace, bumper stickers, ribs-jingle keychain and Chili’s stickers made for laptops, water bottles and anywhere else that could use a little more Chili’s.
How can you buy items from the Chili's Suburban Collection?
Want to get your hands on everything in the collection? It'll all be available beginning on September 30 at 11 a.m. ET on WelcomeToChilis.com. If you're a My Chili's member, then you can shop the collection now using the exclusive early-access code sent via email.
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