What in the World is Ruby Chocolate?

The trendy, pink-hued treat — explained.

Price and stock could change after publish date, and we may make money off these affiliate links. Learn more.
January 27, 2020

Related To:

By now, we’ve seen millennial pink foods in just about every form: doughnuts, cocktails, Starbucks drinks and even cheese. And right when you thought this trendy, cotton candy-hued color was old news, a new pink goodie has popped up all over our Instagram feeds: ruby chocolate.

Ruby chocolate first made headlines in January 2018 when Nestlé announced it was releasing a limited-edition ruby chocolate Kit Kat flavor exclusively in Japan and South Korea. After quickly selling out, the company then launched the Kit Kat Chocolatory Sublime Ruby flavor in the United Kingdom in April 2019. While this particular pink-tinted candy has yet to reach the U.S., other brands have followed suit and released their own ruby chocolate treats.

So, what’s the deal with ruby chocolate? Is it really any different than regular ol’ chocolate? Here’s everything you need to know about the latest pastel pink confection.

So, What Is Ruby Chocolate?

In September 2017, scientists at the Swiss chocolate-making company Barry Callebaut announced the discovery of ruby chocolate, the first new chocolate development since Nestlé debuted white chocolate in 1930. According to Barry Callebaut, ruby chocolate is made from “ruby cacao beans,” which are found in Ecuador, Brazil and Ivory Coast. Similar to grapes that are grown for fine wine, the ruby cacao beans are influenced by their environment and thereby cultivated in specific climate conditions.

While the chocolate manufacturer has kept the details on how ruby chocolate is produced top secret, they have shared that the candy’s photo-worthy blush color and unique flavor are a result of the ruby cacao bean’s fermentation process.

What’s It Taste Like?

Despite having no added berries, flavor or coloring, ruby chocolate still tastes pretty fruity. The chocolate boasts a sweet, berry-like flavor with a slightly tart after-note. It’s completely unlike milk or dark chocolate, seeing that it’s not overly milky or bitter.

Instead, ruby chocolate blends hints of berry (most notably raspberry and strawberry) with a smooth, decadent texture. If anything, it almost tastes like a rich, berry-flavored white chocolate.

How Can You Get Your Hands on It?

Itching to try this rose-colored confection out for yourself? Although you won’t find the elusive flavor in the candy aisle of most major retailers quite yet, we’ve rounded up a few ruby chocolate treats you can add to your cart ASAP:

$2.49
Thrive Market

Ditch your usual chocolate bar for this indulgent ruby cacao candy... and make sure to snap a pic for the ’gram.

$29.99
Harry & David

These ruby cacao truffles from Harry & David are a vibrant twist on a classic sweet. Each box includes 12 gorgeous ruby-hued truffles — a delightful gift for your Valentine or Galentine (or yourself!). We’re sold.

$5.49
Kroger

For a limited time, Haagen-Dazs is bringing ruby chocolate straight to your freezer. This new frozen treat combines crispy ruby cacao crackle with layers of pistachio and sweet cream ice cream. Grab a pint while you can!

Magnum Mini Ruby Ice Cream Bars

Ice cream INSIDE ruby chocolate? Sign us up! In early February, Magnum is launching its latest creation: miniature ruby cacao ice cream bars. Be on the lookout for these adorable treats — each mini bar is comprised of sweet cream ice cream dipped in a crack-able shell made from ruby cacao beans.

Related Content:

Next Up

How to Buy the Best Chocolate, According to Professional Chefs and Chocolatiers

Here’s everything you need to know before buying your next bar or box.

20 Unique and Delicious Easter Baskets Made for Adults

Indulge in chocolate, snacks and more!

This New Chocolate Claims to Make the Best Cookies — We Put It to the Test

There was a clear winner (and some great runners-up)!

16 Best Chocolate Boxes to Buy for Valentine's Day

Find a chocolatey gift for everyone on your list including besties, kids, sweethearts and more.

I Swear By My Meat Thermometer — Even as a Professional Chef

This tool is the way to guarantee perfect steak, turkey and more every time.

4 Best Non-Alcoholic Whiskeys, According to a Spirits Expert

Our spirits expert rounded up the four best non-alcoholic whiskeys for every drink.

5 Best Sake Picks, According to a Spirits Expert

We rounded up the best yuzu and nigori sake as well as the best for cocktails!

11 Seafood Delivery Services That Ship Nationwide

Get the catch of the day delivered right to your doorstep.

14 Best Rums, According to a Spirits Expert

The best spiced rum, rum for cocktails and 151 rum!

What's New