16 Years Later, Del Monte Blesses Us with Long-Anticipated Pink Pineapples

"Pinkglow" pineapples look and taste different compared to their yellow counterparts.

October 12, 2020

Photo by: Photo courtesy of Del Monte

Photo courtesy of Del Monte

Del Monte Fresh Produce has finally brought its long-anticipated pink pineapples to market.

Grown exclusively in Costa Rica and touted as an “exclusive and luxurious … jewel of the jungle” the Pinkglow Pineapple looks more or less like a regular pineapple on the outside, but cut it open and you’ll find that its interior is all … pink.

It will be available nationwide — for now, only via online orders placed on pinkglowpineapple.com — starting today.

“Experience a taste of a remote paradise where compasses spin wildly, life is over-the-top and pineapples are pink,” Del Monte promises.

A result of 16 years of development via bioengineering, the Pinkglow Pineapple is being sold as a rare treat, rather than a regular, everyday snack — the kind of thing you’d serve at a party, give as a gift or use to pink-ify a pina colada. And seeing as each blush-colored fruit costs $49, plus shipping, it is a bit of a splurge. (The fine print warns that pricing and availability may change.)

However, the pink pineapples — which get their color from lycopene, the same natural pigment that gives tomatoes and watermelon their rosy hues — are shipped in an individual box marked “Precious Cargo Costa Rica” and are obviously a natural for your Instagram or TikTok feed.

And no, they don’t taste just like regular pineapples. The pink pineapples are said to be less sour, juicier and sweeter than their yellow cousins and to have “notes of candy pineapple aromatics.”

They’re hand-harvested and sustainably farmed, too, with each crown removed (yup, they’re shipped without them) and replanted to generate new crops. Each pineapple takes as long as 24 months to produce.

“As a leading supplier of fresh pineapples throughout the world, Fresh Del Monte is committed to continuing to invest in our pineapple research and development program to meet the ever-changing needs of our consumers,” Pablo Rivero, Fresh Del Monte’s vice president of marketing in North America, said in a news release. “The Pinkglow Pineapple is a product we are incredibly proud of – not only for its beautiful color and delicious taste, but also because of the care that went into growing and releasing it, as well as the sustainable method we’ve enacted to produce these new pink pineapples.”

So while it’s true that 2020 is one weird year, at least in this case it’s strange in a good way.

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