Spiced Beef Brisket with Smokey BBQ Sauce (Texas)

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Rub:

2 tablespoons dark brown sugar 

2 tablespoons chili powder 

2 teaspoons smoked paprika 

2 teaspoons kosher salt 

1/2 teaspoon freshly ground black pepper 

One 14.5-ounce can beef broth 

One 3- to 3 1/2-pound beef brisket 

Smokey BBQ Sauce:

2 cloves garlic, smashed and peeled 

1 stick celery, coarsely chopped 

1 medium onion, coarsely chopped 

One 14.5-ounce can crushed tomatoes 

2 tablespoons apple cider vinegar 

2 tablespoons maple syrup 

1 tablespoon Dijon mustard 

1 tablespoon smoked paprika 

2 teaspoons chili powder 

1/2 teaspoon kosher salt