Whole Foods Is Offering Turkey “Insurance”

You can now get a "Turkey Protection Plan" in case of a Thanksgiving dinner fail.

November 10, 2020
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Photo by: Photo courtesy of Whole Foods Market

Photo courtesy of Whole Foods Market

Roasting a turkey on Thanksgiving can be a high-anxiety endeavor. So many roasters live in fear of a major fail — particularly in front of family and friends. The experience may be especially fraught for those who are preparing a Thanksgiving feast for the first time this year or who are terrified of repeating a mistake they’ve made in the past. But Whole Foods Market says it has us all covered this year: The grocery is chain is collaborating with Progressive Insurance to offer a “Thanksgiving Turkey Protection Plan” for early shoppers.

Touted as “the first-ever ‘insurance’ for the beloved centerpiece of the Thanksgiving meal,” the “coverage” applies to those who purchase a Whole Foods Market brand turkey either in-store or online and take it home or have it delivered November 11 through November 22. Then, in the event that you commit a turkey-roasting blunder on November 26 or 27, you can submit a claim via turkeyprotectionplan.com and receive a $35 Whole Foods Market gift card.

The chain is also offering discount pricing on turkeys sold between November 11 and November 22, with organic turkeys priced at $3.49 per pound and classic turkeys at $2.49 per pound. Prime Members get additional savings, with organic birds priced at $2.99 per pound and classic turkeys at $1.99 per pound.

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