Organic Reese’s Peanut Butter Cups are Hitting Shelves This Month

You can still indulge in a favorite, even if your eating habits are changing.

February 18, 2021
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Photo by: Photo courtesy of Reese's

Photo courtesy of Reese's

When reaching for a chocolatey peanut butter snack, it’s not common to also be making a natural, even organic, choice – but Reese’s latest take on the peanut butter cups has disrupted candy in a big – and oddly, more health-conscious way.

Filled with the same ratio of Reese’s chocolate and peanut butter that the line is known for, the famous candy will now be available in an organic variety. The new Organic Reese’s Peanut Butter Cups will be available nationwide this month in a 1.4-ounce pack with a suggested retail price of $1.99, in both dark and milk chocolate.

Chocolate and peanut butter are among the most timeless of candy pairings, and Reese’s Peanut Butter Cups have been around for nearly a century – meaning it’s only fair that the line would try to find a way to adapt to changing times and diets without sacrificing flavor.

According to a recent media briefing, chief executive officer of Hershey, Michele Gross Buck, promises additional organic spins on candy classics in the near future. “While the organic chocolate market is small, it is growing rapidly, and we are excited to bring consumers great tasting organic versions of Reese’s and Hershey’s through this targeted launch,” she was quoted in the announcement.

The new cups are certified USDA Organic, Non-GMO Project verified, and Rainforest Alliance Certified. According to a representative for the brand, all ingredients in the product are organic, except for salt. Salt, since it is a mineral, cannot be considered organic.

Fans looking for an organic snack will also be able to find organic Hershey’s milk chocolate and special dark chocolate bars in 1.55-ounce bars this month.

And for those who really don’t want to give up the classic variety, don’t worry – it’s not going anywhere! “We will still offer non-organic Reese’s Peanut Butter Cups. The Organic Reese’s Peanut Butter Cups are just another way to enjoy the perfect combination of peanut butter and chocolate that is Reese’s goodness,” a representative for the brand said in an email.

Sounds like the best of both worlds!

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