Minecraft Cereal Is Now Hitting Shelves

Kellogg's is bringing the popular video game to the breakfast table.

July 30, 2020

Photo by: Photo courtesy of Kellogg's

Photo courtesy of Kellogg's

Sometimes it seems like Minecraft — the ultra-popular video game played by more than 126 million monthly users around the world — is everywhere. Now it’s even on your breakfast table.

Kellogg’s has announced the launch of a new, limited-edition cereal inspired by the ubiquitous game: Minecraft Creeper Crunch Cereal. Nestled amidst the cinnamon-flavored cereal bits are square, green “Creeper Bit” marshmallows that evoke the boxy, pixilated, colorful world of Minecraft.

The cereal also plays to gamers’ interests by including a code in every box that unlocks an in-game reward, an opportunity to enhance game characters with one of 10 different clothing items, including cloaks and jackets.

Minecraft Creeper Crunch Cereal hits retailers nationwide beginning in August. But it’ll only be available for a limited time, so those who want to start their day in creative mode may want to snap up the cereal sooner rather than later.

Minecraft fans are already weighing in on Twitter.

“I NEEEEEEEEEED IIIIIIT,” wrote one excited gamer.

“Finally,” commented another.

And then there were those who were hoping to take their excitement to the next level — like the Creeper fan who tweeted that the cereal “better explode when I eat it.”

Maybe next version.

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