Frito-Lay Now Lets You Create Your Own Customized Variety Snack Pack

You can finally fine tune your ratio of Cheetos to Doritos.

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December 11, 2020

Among the things people have been craving lately: snacks, variety and variety in snacks.

Oh, and also: Ease in Shopping Online — because in 2020, and maybe moving forward, we’ve been doing a heck of a lot of online shopping.

Frito-Lay is on it.

“With approximately 42 percent of adults working from home full time and millions of children attending school virtually, variety is a key purchase driver when it comes to choosing what snacks to stock up on,” Frito-Lay found in its recent U.S., Snack-Index survey.

So the snack giant just introduced a new feature on its snack-shopping site that allows people to customize their own Frito-Lay Variety Pack, thereby creating what the company is calling “a more personalized snacking experience.”

That means you can mix and match your own 20-count Variety Pack of snack-sized chips to achieve your own bespoke box of snack perfection.

Options range from the traditional (Lays Classic Potato Chips, Fritos, Original SunChips, Smartfood White Cheddar Popcorn) to the more experimental (Dinamita Chile Limon Flavored Doritos! Crunchy Cheddar Jalapeno Cheetos! Lay’s Dill Pickle Potato Chips!).

And there are a ton of choices in between — by our count, 43 options in all.

So if you want to make a box of all Funions, with one bag of Flamin’ Hot Cheetos, for that day you’re just not in a Funion mood, well, you can just go right ahead. And if you want to switch up your snack every day for 20 days, you can do that, too. Just grab a bunch of different chips.

The 20-bag variety box costs $10, and each chip bag is small (snack-sized) — just one ounce. That means your commitment to trying something new is not huge.

“Our fans have asked for a way to make their own Frito-Lay Variety Pack for years, and we are thrilled to be able to provide them with this option on,” Rachel Ferdinando, senior vice president and chief marketing officer, Frito-Lay North America, said in a news release. “During such a time when the world needs joy now more than ever, we are continuing to listen to our consumers and find new ways to create more smiles.”

The mix-and-match Variety Pack option is now available in 24 states as it rolls out nationwide by early 2021.

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