Milk Bar’s Beloved Cereal Milk Ice Cream Is Now In Grocery Store Aisles
Once only available in the form of freshly swirled soft serve, Christina Tosi’s frozen treat is available by the pint.
While many of us have enjoyed bowls of cereal in the morning for breakfast, there’s little debate over whether the best part of the meal is that sweet cereal milk left at the bottom of the bowl.
Leading with a treat that is just cereal milk would be pretty exciting, and that’s why it’s not surprising that a chef and brand already pretty known for smart takes on traditional favorites has found a way to make it happen, and just in time for summer.
The big news was recently revealed on Milk Bar’s Instagram.
“Cereal Milk Ice Cream. Yes, really. The sweet-and-salty, little-bit-corny, bottom-of-your-cereal-bowl flavor is now an ultra-creamy, custard-style scoopable pint. Available next week @wholefoods,” read a teaser post.
The Cereal Milk ice cream is comprised of “golden cornflake crunch swirled into ultra-creamy, custard-style Cereal Milk ice cream” according to the Milk Bar website and will be joined by flavor combos like Cornflake Chocolate Chip Marshmallow, Birthday Cake and Milk Bar Pie. While the flavors will launch at Whole Foods, they will ultimately also be available to be shipped by the pint through Milk Bar’s online retail site and other retailers.
While soft-serve ice cream has been offered inside Milk Bar locations for a while, this is the first time the brand’s exciting frozen flavor concoctions have been available outside Milk Bar’s bakeries.
“I have dreamed about bringing Milk Bar to the freezer section (the holy grail of the supermarket in my opinion) for nearly a decade. I knew coming in now, we’d need to do more than bend pieces of our finished treats into an ice cream pint. So, we toiled and tinkered, taking our favorite flavor profiles, and imagining them through ice cream bases, swirls, gobs, fudges, frostings, crumbs and crunches to create our proudest on-shelf creation yet,” said Christina Tosi, Chef and Founder of Milk Bar, said in a press release.
“Our ice creams are meant for the unapologetically indulgent moments and mean serious business, no two are alike. Whether we already have a place in your heart or you’re looking for even more joy and spirit in your ice cream bowl, we got you!”
The four new flavors – Cereal Milk, Cornflake Chocolate Chip Marshmallow, Birthday Cake and Pie – will launch at Whole Foods on June 1 at $5.99 a pint, before becoming available at additional retailers as well as on milkbarstore.com later this summer.
This isn’t the first time that Milk Bar has made it to retailers and grocery stores – their cookies and crumb cakes became available earlier this spring. But really, what goes better with cake and cookies than sweet, cold ice cream?
We’re onto you, Milk Bar.