The BTS x McDonald’s Merch Drop Sold Out in a Day – But Fear Not, They’re Just Getting Started
The line included a bathrobe, hoodies and more. But there’s even more to come.
The BTS and McDonald’s collaboration continues. Hours after the Golden Arches released a signature meal with the South Korean boy band — which includes a 10-piece Chicken McNuggets and a medium fries with new Sweet Chili and Cajun dipping sauces, for the record — the two entities unveiled a collection of merchandise.
The line, which dropped Wednesday night on the Weverse Shop app, includes hoodies, a bathrobe, t-shirts and more. Not surprisingly, all of the merch includes images of food, like the large serving of McDonald’s fries embroidered into the BTS purple bathrobe.
“Whether it’s the McDonald's fry box logo with seven fries for each BTS member, or the marriage of BTS purple with McDonald's red and gold, these designs are the perfect representation of an iconic partnership between two fan-favorite brands,” a press release explained.
By Thursday night, it appeared that most of the merch, which also included socks, sandals, bags and an umbrella, was no longer for sale.
Still, if you’re digging all of these joint efforts from McDonald’s and BTS, you’re in luck, because it seems like there’s even more in the works. “Seeing the passion and anticipation from our fans worldwide since we announced the BTS Meal has been incredible,” Morgan Flatley, chief marketing and digital customer experience officer for McDonald’s USA, said. “And the best part is, we are just getting started. We are preparing to give customers even more ways to experience this collaboration in the coming weeks – through a merch drop and exclusive digital content that will provide a behind-the-scenes look at BTS.”
McDonald's is also incorporating “never-before-seen digital surprises" featuring BTS in its app for customers in the states. Additionally, a new McDonald’s commercial featuring the brand's newest hit, “Butter,” debuted Wednesday night.
As for the McDonald’s x BTS signature meal? That’s slated to be available across the country until June 20. This highly anticipated menu item marks the latest in a series of signature meals. Previously, McDonald’s worked with J Balvin and Travis Scott on similar meals and merch collections, though this meal is the first celebrity collaboration to go on sale globally.
Will you be stocking up on McDonald’s x BTS merch?