I Tried Everything in the Jell-O x Tower 28 Collection
Jell-O lip jellies? It just makes sense.
Ironically, a big move in the food world right now is making products that aren’t edible. Beauty and food collabs are incredibly popular: this year we’ve seen Kiehl’s Milk Bar-scented lip balms, Nails.INC and Smucker's jelly nail polishes, and Burt’s Bees and Grillo’s pickle-scented chapstick.
These unexpected partnerships can be whimsical, sensory and even nostalgic. Jell-O’s new collaboration with Tower 28 hits all three marks (once again proving its trendiness in 2026).
What’s in the Jell-O x Tower 28 collection?
Jell-O is teaming up with Tower 28 to release a limited-edition Lip Jelly Duo and a Lil' Pudding Snack Set. Both are takes on existing Tower 28 lip products in new, Jell-O-inspired flavors.
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The Lip Jelly Duo includes two exclusive Tower28 ShineOn Lip Jellies in Jell-O-inspired scents:
- Strawberry: A “sheer pink gloss with a pH-activated stain,” inspired by strawberry Jell-O
- Lemon Lime: A clear gloss in a bright green tube, inspired by lemon-lime Jell-O
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The Lil' Pudding Snack Set includes four exclusive mini Tower28 LipSoftie Tinted Lip Treatments in Jell-O-inspired scents:
- Strawberry Cheesecake: A “creamy pink” shade inspired by Jell-O Strawberry Cheesecake Pudding
- Chocolate Vanilla Swirls: A “rich chocolate brown shade” inspired by Jell-O Chocolate Vanilla Pudding
- Banana Cream: A “clear lip treatment” inspired by Jell-O Banana Cream Pudding
- Pistachio: A “clear lip treatment” inspired by Jell-O Pistachio Pudding
How can you buy the Jell-O x Number 28 collection?
The Lip Jelly Duo and Lil' Pudding Snack Set will both be available starting September 13 on sephora.com, and in Sephora stores nationwide starting September 15.
The Lip Jelly Duo is priced at $24, while the Lil’ Pudding Snack Set costs $20. According to a press release shared with Food Network, each sets is valued at $32.
My honest review of the Jell-O x Number 28 collection:
I was so excited for this collaboration. Jell-O meets lip jelly? Hello, it just makes sense.
The Lip Jelly Duo nails the Jell-O scent, taking me back to childhood days of jiggly snack cups. The products themselves also have a more kid-like feel to me, both in the look of the gloss tubes and the color of the strawberry gloss, which fades into a reddish-pink stain.
The Lil’ Pudding Snack Set on the other hand, feels more mature. I especially love the color of the first two lip treatments, glossy pink and brownish mauves. All the scents were impressive, though the Chocolate Vanilla Swirls smelled more like cocoa butter than chocolate pudding. Sadly, this is par for the course for chocolate-scented beauty products. I also have to mention the creative packaging: the four lip treatments come in a clear plastic cup that resembles a Jell-O pudding cup, right down to the red foil top.
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