Prime Day Is Back for 2024! Here's What You Need to Know + Early Deals to Shop Now

Amazon's biggest sale of the year is back for 2024. Here's everything we know about Prime Day this year.

Price and stock could change after publish date, and we may make money from these links. Learn more.
Updated on July 08, 2024

Related To:

Amazon's annual Prime Day sale is one of the biggest deal days of the year and it's back for 2024. This year marks the 10th Prime Day event, and it's going to be overflowing with amazing summer deals. Mark your calendar for July 16th and 17th, 2024, because the Prime Day sales event is the time when Amazon shoppers can snag amazing deals on air fryers, electronics, TVs and more just in time for the back-to-school season. If you're trying to plan your sales strategy before the big day, we're here to help. Read on for everything we know about Amazon Prime Day so far.

What is Amazon's Prime Day?

Prime Day is Amazon's biggest sale of the year. (Even bigger than Cyber Week and Black Friday!) This year, Amazon is hosting their 10th Prime Day sales event for Prime members which falls on July 16th and July 17th, with many deals starting even before that. During the sale, Amazon shoppers can buy kitchen tools, coffeemakers, air fryers, tech, clothing and more on sale at seriously discounted prices. Plus, Prime members will also find timely "Lightning Deals" on specific products throughout each day.

In recent years, Prime Day has become a global event taking place in countries beyond the U.S. including Brazil, Japan, the U.K. and more.

When is Prime Day 2024 and how long does it last?

Amazon Prime Day lasts two full days and is Tuesday, July 16th and Wednesday, July 17th, 2024.

Do you need to be a Prime member to shop Amazon's Prime Day?

If you haven't signed up for Amazon Prime shipping yet, now's the time to do so. Only Prime members are able to take advantage of Amazon's Prime Day. Prime membership costs $139 annually or $14.99 per month — and if you're a student, don't forget to take advantage of special pricing discounts on a Prime membership.

When do Amazon's Prime Day deals start?

Amazon's Prime Day deals usually start before the official start date of Prime Day. Amazon shoppers will find Amazon devices, TVs, and subscriptions to Amazon Music, Wondery+, IMDbPro, Amazon Live and Audible Premium on sale. Plus, Prime members will be able to snag discounts on groceries with Amazon Fresh Store benefits. We'll be keeping an eye on some of our favorite kitchen brands including Le Creuset, Vitamix, KitchenAid and Instant Brands for sales and deals, too. You'll also find home and electronic deals you don't want to miss in the days leading up to Prime Day.

What should you buy during Amazon's Prime Day 2024?

Bestsellers and larger appliances tend to sell out first on Prime Day, so shop those as soon as possible, if you can. If you've had your eye on the Instant Vortex air fryer for months now, or have been dying to buy a KitchenAid stand mixer for less, start with those products first. Add them to your cart and buy immediately. They may not be there when you're ready to shop a couple of hours later.

And don't forget to check out our must-buy lists. We love shopping — and writing about it — so when you're feeling overwhelmed by the thousands of products on sale for Amazon's sales, we're here to help.

Early Prime Day Deals to Shop Now

As we said, Prime Day-style deals tend to start early, so you may want to get a jumpstart on your shopping. These are some of the best deals on sale right now that you can shop early.

$129.99 $89.95
31% Off

Related Links

Next Up

What Food Network Editors Are Buying on Prime Big Deal Days

From kitchen staples to storage solutions, here are the best sales and deals editors are shopping on Amazon today.

What's New