The Simple Modern Tumbler That TikTok Is Obsessed With

The cup has nearly 40,000 reviews on Amazon and counting.

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June 09, 2021

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It feels nearly impossible to log onto any social media platform and not be inspired to add a bunch of new items to your shopping cart — we’ve even found ourselves upgrading our kitchens with a bunch of TikTok-approved products that we love. And, lately, it seems like a new trend is surrounding hydration with water bottles claiming to keep your drink colder, longer or others motivating you to drink enough water throughout the day. If you know what we’re talking about, you’re probably familiar with this TikTok-famous Simple Modern cup that the Internet can’t get enough of.

The main draw to this insulated tumbler is the huge variety of colors and patterns it comes in. You can pick from nearly 30 options ranging from light, pastel shades to vibrant patterns and metallic hues. When it comes to motivating yourself to keep hydrated during the day, having a cup to carry around that fits your aesthetic certainly doesn’t hurt.

Aside from design, this cup also has people talking due to the multiple lid options. It comes with both a straw and flip lid, making it a perfect option for both hot and cold beverages, and the double walled structure promises to keep either option cold or hot for hours.


y’all need this adult sippy cup #victoriassecret #models #angels #sarasampaio #jasminetookes @jastookes @realsarasampaio #beautysecrets

♬ original sound - Tinx

We’ve tried this tumbler ourselves and loved that the straw lid is splash-proof, making our drinks feel more secure when carrying them around. Plus, having colors and patterns to choose from made selecting a cup a fun experience. One TikToker, @itsmetinx, said that, “It literally changed my life” in a video about the cup that has 4.6 million views — and we can’t help but understand the hype.

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