Chipotle Introduces Its First Seasonal Beverage: Watermelon Limeade
A percent of sales proceeds will benefit the farmers who make the drink possible.
Photo courtesy of Chipotle
You know what’s cool? An ice-cold drink made with real organic fruit on a hot day. Cooler still: When the proceeds from that drink benefit the farmers who grow that fruit. So, Chipotle’s announcement that it is introducing its first seasonal beverage, Watermelon Limeade, and donating five percent of the proceeds from its sales to causes that support farmers is pretty cool.
Available now for a limited time at all Chipotle locations in the U.S. and Canada, Watermelon Limeade promises to be a “bright and refreshing” combination of fresh fruit flavors, according to the Mexican chain. The pale-pink beverage is made with all-natural, certified organic, non-GMO ingredients — including real lime and watermelon — and without additives or preservatives.
The drink’s introduction, which follows a successful 2021 test at Chipotle restaurants in Atlanta, Kansas City, and Orange County, California, reflects a continuation of the chain’s organic-beverage partnership with farmer-created Tractor Beverage Co. It joins Chipotle’s existing organic beverage lineup of Tractor's Lemonade, Mandarin Agua Fresca and Berry Agua Fresca, as well as its bottled Tractor Beverage Lemonade and Black Tea.
“We’re thrilled to introduce our first seasonal beverage with the freshest flavors of summer,” Stephanie Perdue, Chipotle’s vice president of marketing, said in a news release. “The consumer response to Watermelon Limeade surpassed expectations as it quickly became our bestselling Tractor Beverage in test markets last year.”
The Watermelon Limeade recipe, developed by the culinary teams at Chipotle and Tractor Beverage, aims to complement the 53 ingredients used in Chipotle’s other menu items.
“Creating real drinks that enhance real food is in our DNA, and this first-ever seasonal collaboration with Chipotle takes that commitment to a whole new level,” said Tractor Beverage co-founder and organic farmer Travis Potter. “We’re thrilled to bring the handcrafted flavor and entirely natural ingredients of our Watermelon Limeade to Chipotle's fans this summer, while working together to support the farmers who make all of our certified organic drinks possible.”
Here’s to farmers — and refreshing summer drinks!
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