Jack Daniel’s Is Bringing Back Its Biggest Bottle for the First Time Since Prohibition
The mega-sized whiskey is arriving just in time for gifting season.
Photo courtesy of Jack Daniel's
If you’ve got a “big whiskey drinker” on your gifting list this holiday season, you might be on the lookout for that sought-after, rare expression or expertly aged bottle. But sometimes, bigger is simply better, so how about wrapping up the biggest bottle you can find? This year, The Jack Daniel Distillery is giving you that option with the biggest bottle the whiskey brand has offered since the days before Prohibition began in 1920.
For the first time in over 100 years, Jack Daniel’s Old No. 7 Tennessee Whiskey will be sold in three-liter bottles at American retailers. In case you’re wondering, that’s over 67 standard 1.5-ounce shots per bottle, and nearly twice the size of the previous largest available format of 1.75 liters. Inside, you’ll find the same 40-percent ABV (80 proof), charcoal filtered, white oak barrel-matured, whiskey with “an aroma of vanilla, caramel, and almond and a well-rounded finish.” Jack Daniel’s three-liter bottles are available beginning this November with a suggested retail price of $79.99 each.
According to a representative for Jack Daniel Distillery, in the years before Prohibition there were no regulations on the bottle sizes for distilled spirits. The three-liter bottle of Jack is a direct result of newly adopted bottle size standards, the last of which was enacted on January 10, 2025, which now allow for bottles of liquor up to 3.75 liters, plus additional smaller sizes that reflect the rising trend of bottled and canned cocktails containing spirits.
However, if the three-liter bottle looks familiar, that’s because it has been (and remains) available in “Global Travel Retail” spaces, i.e. duty-free shops in airports and on cruise ship lines. This new addition marks the first time, since before the Prohibition Era, that a three-liter Jack Daniel’s bottle has been available to buy at liquor retailers nationwide. Well, mostly.
If you know anything about alcohol sales and regulations in the United States, you know that nothing is “one size fits all.” And keeping with that notion, the three-liter bottles will not be sold in Florida, Louisiana, Michigan, West Virginia or Wisconsin.
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