Pizza Hut’s BOOK IT! App Is Making It Easier to Earn Free Pizza
Kids can log minutes and snag three Personal Pan Pizzas this summer.
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Sometimes getting an important message through to kids means learning to speak their language. And for many kids, their preferred language is “free pizza.” That’s something the folks at Pizza Hut realized in the mid-1980s when it launched its Book It! program, offering free pizzas, classroom pizza parties and cool pins and prizes to kids who set a daily reading goal and stuck to it. Book It! attempted to foster a love of reading equitably across all reading abilities, tallying minutes read, rather than number of books or pages. The result has been 41 years of encouraging children with a hunger for literature and an appetite for extra cheese.
Four decades later, many of the Gen X/Gen Y kids who grew up in that first wave of readers salivating for pepperoni while voraciously turning pages in a “Choose Your Own Adventure” story now have kids of their own who, remarkably, can still participate in Book It! in school or at home. But times change, and while Book It! first made its way online in the late 1990s and has been logged digitally in recent years, for the first time ever, daily minutes read can be tracked and reward codes can be claimed via a smartphone app.
Photo courtesy of Pizza Hut
While it may be true that, as of the app’s May 2025 release, school is winding down for the year. But, as Book It! has done since 2001, it is also helping to counteract the “summer slide,” when students can lose some ground in their education between school terms. To that end, the Book It! app is designed to help parents of students in Pre-K through sixth grade track their summer reading goals with the Summer of Stories initiative, launching June 1.
Parents and caretakers can set goals between 20 to 60 minutes per day, and if 15 daily goals are met within the months of June, July and August, the child will earn a coupon code for a free, single topping Personal Pan Pizza each month. The Book It! app is currently downloadable on every major app store platform.
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