Taco Bell Is Dropping a Limited-Time Tajín Menu
It's aimed at diehard Tajín fans and converts alike.
Image Courtesy of Taco Bell
Taco Bell and Tajín are teaming up. The Mexican-inspired fast food chain is bringing the savory-sour-spicy flavor of the classic Mexican chile, lime and sea-salt seasoning to a trio of Taco Bell menu items for a limited time.
Aimed at both “the Tajín-obsessed and the Tajín-curious,” Taco Bell says, three menu items featuring Tajín Clásico Seasoning will debut on August 13 at the chain’s locations nationwide.
“For fans who already put Tajín on everything, this lineup was made for them,” the brand says. “For everyone else, it’s the start of their next flavor fixation.”
Image Courtesy of Taco Bell
What items are in the Taco Bell x Tajín lineup?
Unveiled at Taco Bell’s 2024 Live Mas Live event (where I tried them first), then subsequently tested to gauge interest, the limited-time Tajín collab is yielding three menu items that “pair Tajín's recognizable kick with Taco Bell textures and flavors fans already know, bringing a zest of flavor to every bite and sip,” Taco Bell says.
The lineup includes:
- Tajín Taco: Includes a “crunchy shell seasoned with Tajín and loaded with seasoned beef, Spicy Ranch sauce, crisp lettuce, shredded cheese and mango salsa.” It comes with a packet of Tajín Clásico Seasoning and is priced at $2.99.
- Tajín Cheesy Gordita Crunch: Layers “a warm, pillowy flatbread with a blend of mozzarella, pepper Jack and cheddar cheeses wrapped around a Tajín-seasoned crunchy taco shell filled with seasoned beef, Spicy Ranch sauce, crisp lettuce, shredded cheddar cheese and mango salsa.” It comes with a packet of Tajín Clásico Seasoning and is priced at $5.99.
- Tajín Pineapple Strawberry Freeze: Combines “tropical pineapple flavor with strawberry-flavored syrup and Tajín for a frozen sip that hits sweet, tangy and bold all at once.” It's available in a 16-ounce size for $3.99 and 20-ounce size for $4.19.
What’s the reason for the Taco Bell x Tajín collab?
The collaboration was conceived to bring together two brands with highly engaged fan bases. Haydeé Fernández, director of alliances at Tajín International, calls the seasoning a “cultural phenomenon” in a news release, saying the collab “brings together the perfect pairing of Tajín and Taco Bell's most beloved menu items, creating a bold, unexpected, and craveable experience that celebrates the best of both brands.”
When will the Taco Bell x Tajín menu items be available?
They'll drop at Taco Bell locations nationwide on Thursday, August 13.
Image Courtesy of Taco Bell
Is there anything else to know about this collab?
Yup. To celebrate the lineup, Taco Bell, Tajín and Mexican musician Peso Pluma are collaborating on a limited-edition bag charm set that, Taco Bell says, is “made to be carried, clipped and shown off.”
The set, which will be available only through Tuesday Drops in the Taco Bell app, includes “a small Tajín bottle in a hand-beaded holder, a mini Taco Bell bag that doubles as a stash for Taco Bell Hot Sauce Packets and Tajín seasoning packets, and a heart charm featuring Peso Pluma’s logo to celebrate his role in bringing the Taco Bell x Tajín flavor story to life” — whatever that role may have been.
Only 400 bag charm sets will be released. If you want a shot at snagging one while supplies last, you'll need to download the Taco Bell app, sign up to be a Rewards Member and check the Tuesday Drops page on August 18 at 2 p.m. PT.
Related Content:
