Taco Bell Adds Three New Breakfast Burritos to Its Menu
One of them goes for just $1.
The fast food breakfast wars just got a little more interesting. Taco Bell has just entered the fray by announcing the debut of a brand-new Toasted Breakfast Burrito Menu, set to hit participating restaurants nationwide today, March 12.
“Because after all,” according to Taco Bell, “Fans should only get their breakfast burritos from the burrito experts.”
The brand’s press release echoes the playfully combative tone: “The menu is here to prove that nobody else can make a breakfast burrito like Taco Bell,” the company asserts. “Especially a burger place.”
McDonald’s, Burger King, etc., I think they mean you…
But, flexing aside, the new Taco Bell breakfast offerings do sound as if they might be worth rolling out of bed for.
The Cheesy Toasted Breakfast Burrito, priced at $1, features eggs, nacho cheese sauce and sausage.
The Grande Toasted Breakfast Burrito offers twice as many scrambled eggs as the Cheesy Toasted Breakfast Burrito as well as a three-cheese blend, potato bites, pico de gallo, and the choice of either bacon or sausage; you can order it a la carte for $2.79, with a hash brown and medium soft drink for $4.99. A steak version of the Grande Toasted Breakfast Burrito is available a la carte for $3.49 and as part of a combo, with a hash brown and soft drink, for $5.69.
Perhaps most intriguing of all is Taco Bell’s new Hash Brown Toasted Breakfast Burrito, which was tested in Nashville in 2019 and includes a whole hash brown on top of a bed of eggs as well as a choice of bacon or sausage and a three-cheese blend; it can be had a la carte for $1.99 or with another hash brown (because you can’t have too many) and a medium soft drink for $4.19.
“We’re constantly listening to consumers to fit their needs and we know that these breakfast burritos are the perfect addition to morning routines,” Melissa Friebe, Taco Bell’s senior vice president of brand marketing and consumer insights, said in a press release. “We’re excited to bring our fans this new lineup among a sea of breakfast sandwich sameness.”