White Claw Cans Will Be Stronger Than Ever This Summer
The hard seltzer icon is introducing a higher ABV "Surge" line, plus three new flavors.
White Claw is gifting fans two new innovations just in time for summer 2021.
The hard seltzer brand announced today that it released White Claw Hard Seltzer Variety Pack Flavor Collection No. 3, which includes three new flavors, and something called White Claw Hard Seltzer Surge. Surge, as its moniker implies, is stronger than typical White Claw and boasts 8% alcohol instead of the original 5%.
The third White Claw variety pack, which follows variety packs one and two, includes a trio of new flavors — Strawberry, Pineapple and Blackberry. The latest pack, which is available now, also includes fan-favorite, Mango. Each individual seltzer boasts 5% alcohol, 100 calories, and two grams of sugar per can.
“White Claw has experienced tremendous growth and consumers have an insatiable appetite for new products,” John Shea, the chief marketing officer of White Claw North America said in a statement. “So, for us it was a simple decision to give fans new options they crave with the same great tasting flavor profile we know they love.”
As for White Claw Hard Seltzer Surge? This new boozy beverage boasts more alcohol and comes in a 16-ounce can, which is four ounces larger than the typical can of White Claw. Per a press release, Surge comes in new Blood Orange and Cranberry varieties.
White Claw’s latest announcement comes about a month after the brand released its new line of White Claw Hard Seltzer Iced Tea, which combines its trademark alcoholic seltzer with sustainably sourced brewed tea.
Additionally, White Claw’s latest releases have emerged in the midst of a flurry of activity in the ever-growing hard seltzer space. Topo Chico Hard Seltzer debuted last month.
Looks like there won’t be any shortage of libations to sip on by the pool or at the beach this summer!