Oprah Unofficially Endorses The Rock’s Tequila
And Flo Rida’s vodka deal provides further proof that celebrities and spirits are still a love match.
The whole celebrity-liquor-biz trend is still going strong. You want proof? (No pun intended.) Here you go:
The Rock (aka Dwayne Johnson) is launching a tequila brand, Teremana Tequila. (“TERA is meant to represent ‘Terre’ which means of the earth and MANA is our powerful Polynesian spirit that guides us,” he explained in an Instagram post in October.)
The small-batch, handcrafted tequila, distilled in Jalisco, Mexico, won’t hit the stores until March, but Oprah Winfrey is already a fan. During an interview with the actor and former wrestler this week, at the Atlanta stop of her current 2020 Vision Tour, the Queen of All Media, an avowed tequila fan, offered her endorsement for his new hooch.
“I said to the audience earlier that there’s a rule that … you cannot come to my house without a tequila shot,” Oprah told The Rock, who laughed, but had seriously come prepared … with a “tequila surprise” as a gift in honor of Oprah’s birthday on January 29.
After The Rock poured from what he said was “the very first bottle ever” of his “sipping tequila,” Oprah hoisted her glass, offered a toast to The Rock’s father, who died on January 15, and took a sip. Oprah then paused, nodded thoughtfully and told Johnson, “You did good … It’s very good.”
Later, Johnson took to social media to express his relief. “Thank God you loved the tequila,” he wrote in a birthday post to Oprah. “That would’ve been awkward …”
More proof that celebrities and spirits are an ongoing thing? Flo Rida (aka Tramar Lacel Dillard) has partnered with Miami-based Victor George Spirits and its namesake co-owner, Victor G. Harvey, to become an “equity owner and brand ambassador” for “ultra premium” craft vodka VG Vodka. The partners will also build a 13,000-square-foot distillery, which will also house a cigar bar, wine bar, lounge and restaurant, in Fort Lauderdale; it’s set to open in late 2020 or early 2021, the Miami Herald reports.
So, yeah, we’ve got a good feeling this celebrity-spirits trend still has legs.