Black Girl Ventures and Coolhaus Ice Cream Are Giving Businesses a Boost
Proceeds from the new flavor will go toward Black and Brown women-owned business grants.
Ice cream is always cool, of course, but now a new joint venture may make your nightly ice cream fix even cooler.
Black Girl Ventures, which provides Black and Brown woman-identifying founders with business-boosting access to community, capital and capacity building, has teamed up with women-owned ice cream brand Coolhaus, to launch a new ice cream flavor and help fund a new generation of Black and Brown female entrepreneurs.
The new flavor, Currency Cake, features cream cheese frosting and candied pecans blended into a carrot-cake-batter-flavored ice cream base.
All proceeds from sales of Currency Cake pints will be put toward “creating a grant for Black and Brown women business owners for marketing, IP and design needs,” says BGV CEO Shelly Bell.
The initiative will build “businesses that will affect generations to come,” she adds.
Currently only 0.27 percent of Black women receive venture capital, the companies note in an email announcing the partnership. Consequently, many founders rely on family and friends, grants and crowdfunding to raise funds to cover operations and product development. BGV has targeted marketing as a “key component to a successful business” — an area in which Currency Cake proceeds can make a bigger-than-pint-size difference.
“When we have big ideas for brands that can change the game, the next step is finding unique ways to communicate the message,” says Coolhaus CEO Natasha Case. “It’s so important that Black and Brown female founders have access to the capital and resources to make that possible. We are excited to see the funds from the grant very strategically support those elements of growing a company ... which can often be unaffordable. We can’t wait to see the amazing work that comes from funding BGV brands in this specific capacity.”
Pints of Currency Cake retail for $11 and can be purchased on the Coolhaus website, from Coolhaus’ Culver City flagship scoop shop and via on-demand delivery platforms such as Doordash, UberEats and Postmates.