Samuel Adams Honors Tom Brady with ‘Greatest of Ale Time’ Beer

The limited launch is full of Easter Eggs.

Price and stock could change after publish date, and we may make money off these affiliate links. Learn more.
March 11, 2022

Related To:

1014134930

Photo by: Maddie Meyer/Getty

Maddie Meyer/Getty

Tom Brady’s retirement announcement took the entire football world by storm, and Samuel Adams is celebrating the G.O.A.T. (greatest of all time) with a G.O.A.T. of its own – the aptly titled Greatest of Ale Time brew.

Samuel Adams is a Boston-based brewer, making them the perfect brand to be releasing the limited-edition Greatest of Ale Time, a New England Double IPA with an ABV of 7 percent, a fun nod to Brady’s seven Super Bowl rings.

The new brew will be available for $19.99 beginning March 12 at noon ET (a tribute to Tom Brady’s jersey number) with limited pre-sale orders at SamuelAdams.com/GOAT. It is also available for local pickup at the Sam Adams brewery and taprooms in Boston or online GiveThemBeer.com, beginning March 28. As only 199 cases of this limited release will be available, this is not an offer to sleep on.

Brady fans will notice tons of G.O.A.T.-history Easter eggs in this launch, from the presale date, to the launch date, to even the number of cases being released (a reference to Tom Brady’s low draft position once upon a time).

Will this beer truly be the Greatest of Ale Time? We’ll find out soon. Meanwhile, we can’t help but wonder where this beer would fit in Tom Brady’s TB12 diet. We’re pretty sure it wouldn’t.

Related Content:

Next Up

I Tried Tom Brady's New Line of Coconut Water

The cheekily named release includes the first certified organic chocolate coconut water on the market.

Tom Brady Just Put Us Onto a Game-Changing Pizza Topping

Plus, how to enter for a chance to win $1 million from the G.O.A.T.'s favorite treat company.

Adam Gertler Bio

As a contestant on Season 4 of Food Network Star, Adam Gertler revealed his energetic passion for food and fun-loving sense of humor. Now, as the host of Food Network’s primetime series Kid in a Candy Store, Adam uncovers the best, most outrageous, most innovative and most loved sweet treats as he travels the nation visiting the bakeries, restaurants, food carts and factories where America’s favorites are produced. Adam grew up with a supportive family who encouraged him to explore his many interests, including an acting career that began in fourth grade. In 1999, he graduated from Syracuse University’s College of Visual and Performing Arts with a Bachelor of Fine Arts in Acting. From Shakespeare to improv theater, Adam has participated in various stage work, including a role where he spent 24 consecutive hours onstage. In December 2002, Adam moved to Los Angeles for two years to continue his acting career, but his penchant for good food and cooking steered him toward a different career path. Whether he was working as a short-order cook, server, caterer or even doughnut filler and froster, food has undoubtedly played an important role in Adam’s life. He developed a true passion for barbecue while in college and began experimenting with unique ideas and recipes while catering for friends and family. Adam soon helped bring the barbecue experience to Philadelphia as the executive chef of The Smoked Joint — a barbecue restaurant co-owned by Adam’s brother, Keith — from its opening in November 2004 to its closing in July 2006. In 2008, Food Network viewers got their first glimpse of Adam on Season 4 of Food Network Star, where he advanced through to the final challenge. Adam also hosted the Food Network primetime series Will Work for Food in 2009. Adam has also channeled his love for food and acting into volunteer work, from teaching theater to grade-school children to catering for nonprofit organizations like the Philadelphia Red Cross. When not cooking or performing, Adam enjoys an eclectic mix of hobbies, including harmonica, karaoke and a 20-year-and-counting comic book collection. Adam grew up in Commack, NY, with his mother, father and brothers.

13 Festive Christmas Ales You Can Buy Right Now

’Tis the season to try a festive new beer!

What Is Ginger Beer?

And is it the same thing as ginger ale?

Cooking with Beer

Add flavor to your favorite recipes with a splash of brew.

‘Zero Sugar’ Ginger Ale Recalled Because It’s Full of Sugar

PepsiCo is voluntarily recalling 233 cases of Schweppes Zero Sugar Ginger Ale.

On TV

6am | 5c
6:30am | 5:30c
7am | 6c
7:30am | 6:30c

The Pioneer Woman

8:30am | 7:30c

The Pioneer Woman

9:30am | 8:30c

The Pioneer Woman

10:30am | 9:30c
11am | 10c
11:30am | 10:30c

The Kitchen

12pm | 11c

The Kitchen

1pm | 12c
On Tonight
On Tonight

The Great Food Truck Race

9pm | 8c

Beat Bobby Flay

10:30pm | 9:30c

Beat Bobby Flay

11:30pm | 10:30c

Beat Bobby Flay

1:30am | 12:30c

Beat Bobby Flay

2:30am | 1:30c

What's New