Snyder’s of Hanover Debuts Pretzel Beer for Oktoberfest and It’s Brewed with Actual Pretzels
There are two flavors available.
Who’s ready to celebrate Oktoberfest from their own home? In honor of the annual holiday, pretzel makers Snyder’s of Hanover teamed up with Captain Lawrence Brewing Company to create a product that blends the iconic flavor of the former’s slow-baked traditional German-style pretzels with the latter’s tasty craft beers. The result is something called SnyderBier — the first-ever Snyder’s of Hanover pretzel beer collection.
The unique collection boasts two flavors, Marzen and Frucht. According to a press release, Pretzel Marzen is a Marzen-style lager that blends a “classic malty taste with elevated notes of slow-baked Snyder’s of Hanover Mini pretzels.” On the other hand, Pretzel Frucht has a “sweet and savory balance.” It’s a gose-style ale brewed with pretzels, passion fruit and guava.
And if you’re thinking to yourself, ‘Surely these beers don’t really taste pretzels,’ think again. As it turns out, every sip of either beer boasts the taste Snyder’s slow-baked traditional German-style pretzels.
If you’re interested in snagging some of this new beer for yourself, you can visit SnyderBier.com to purchase a 16-oz, 4-pack of the two unique flavors starting at 9:00 am ET on September 13. Each pack retails for $14.99, and will be available while supplies last. Consumers must be 21 years or older to enter the site.
Believe it or not, for Snyder’s, the decision to team up with Captain Lawrence stemmed from the ongoing pandemic. “With the possibility that Oktoberfest events may need to be cancelled or move to virtual for a second year in a row, we wanted to give consumers an easy way to bring the spirit of the festival home,” Rachel Sasser, Director of Marketing for Pretzels, Nuts and Popcorn and Campbell Snacks, said in a statement. “The mixture of our slow-baked pretzels with Captain Lawrence’s refreshing brew is guaranteed to make you want to celebrate Oktoberfest from wherever you are.”
The brewmaster and founder of Captain Lawrence, Scott Vaccaro, added that his company was pleased to join forces with Snyder’s and eager to push the boundaries “to create new and exciting flavors our fans will love.”
But if you’re worried pretzel beer might be a little too much for your taste buds, you can always stock up on seasonal favorite pumpkin beer instead. Here’s a list of some of our pumpkin-infused favorites.