I Tried Pepsi x Peeps Cola and Think It’s Perfect for an Ice Cream Float

The marshmallow-flavored soda is sweet and fizzy.

April 02, 2021
PEPSI-x-PEEPS-Kit-Packaging

PEPSI-x-PEEPS-Kit-Packaging

Photo by: Hand-out

Hand-out

Late last month, Pepsi confirmed that it had joined forces with Peeps to create a marshmallow-flavored soda that combines the refreshing qualities of a can of Pepsi with the iconic taste of Peeps candies.

I recently had a chance to sample the new beverage, aptly called Pepsi x Peeps and was pleasantly surprised from the moment I took my first sip. As someone who isn’t exactly a Peeps fan (it’s the texture!) I wasn’t totally sure what to expect, but the Pepsi x Peeps soda does a pretty stellar job of blending together the two items it’s named after.

That is to say that while Pepsi x Peeps has all the characteristics of a classic can of Pepsi, it also boasts a subtle hint of marshmallow flavoring that immediately conjures up images of Peep-filled Easter baskets. Though I was worried that the marshmallow of it all would be too overpowering, the Peeps essence actually compliments traditional Pepsi flavors pretty darn well and adds a lighter quality to the soda that I welcomed.

I was also a tad concerned that mixing Peeps and Pepsi would result in something that’s sickeningly sweet, but it didn’t taste any sweeter than a standard soda. To me, this new drink tasted a bit like a Pepsi-cream soda hybrid.

After taking a few more sips from my Pepsi x Peeps can, I realized that this drink would make the perfect base for an ice cream float, since the marshmallow flavor adds a whole new layer to a typical can of soda. Though I didn’t have any ice cream on hand at the time, I could definitely see myself whipping up a float on a hot day.

While Pepsi x Peeps won't be available on grocery store shelves this year, fans can enter the sweepstakes to win some by hashtagging "#HangingWithMyPEEPS" on their social media photos that illustrate how they’re enjoying their favorite springtime activities in a “safe, socially distant manner.”

“After what has been a very difficult year, many consumers are looking for new things to smile about. So, to celebrate the start of springtime, Pepsi collaborated with Peeps to develop a limited batch of its first-ever marshmallow cola,” Todd Kaplan, Pepsi's VP of Marketing, said in a press release. “This Pepsi x Peeps collaboration will be available in three bright colors through a distinctive mini-can design and will most certainly have fans buzzing all season long, We know our consumers love our limited product drops, and we believe that Pepsi x Peeps will deliver an iconic and delicious pairing that has the potential to become a fan favorite.”

The #HangingWithMyPEEPS national sweepstakes kicked off last week for an undisclosed limited time. In addition to the three-pack prizes, 10 grand prize winners will win “an epic collector’s package of Pepsi x Peeps.”

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