Personalized Potatoes Put a New Spin on Mash Notes

Whether you say po-tay-to or po-tah-to, you gotta call a recent marketing move by a startup called Potato Parcel what it is: a strange, starchy stroke of genius.

In mid-March, a bunch of NBA players started posting to social media photos of potatoes bearing messages or images on them that they had received in the mail. Dallas Mavericks star Dirk Nowitzki got one emblazoned with his own colorful photo. “Whoever sent me this POTATO!!!! Much appreciated….,” he tweeted.

“You don’t get a potato every day,” Nowitzki later philosophically mused to ESPN. (So true.)

Kevin Durant, of the Golden State Warriors, apparently received a tuber carrying the message: “Wishing you a quick recovery, KD! Hope this stupid potato eases the pain.” (Durant recently injured his left knee.) He shared a picture of it and tweeted his response two days after Nowitzki had shared his. “Treatment and inspirational potatoes. Thanks, whoever you are.”

Somewhere in there, the Chicago Bulls thanked the “potato fairy” for their image-bearing potatoes. The Miami Heat’s Hassan Whiteside offered a “shoutout” to whoever sent him his potato, which showed him with his record-producer pal DJ Khaled. The Indiana Pacers’ C.J. Miles (via his wife, Lauren), Memphis Grizzlies center Marc Gasol, Los Angeles Lakers player Nick “Swaggy P” Young and others all received spuds and shared responses on Twitter and/or Instagram as well.

Young said he thought, at first, that the personalized potato was “some kind of voodoo.” But no, SB Nation reports, it was the handiwork of a new company called Potato Parcel that exists expressly to enable the sending of messages on potatoes.

“Potato Parcel is a brand-new way of sending anyone you know a custom message written on a potato,” the company’s founders explained to Dallas Mavericks owner Mark Cuban and the other “sharks” on Season 8 of Shark Tank.

The whimsical spud senders had shipped off inscribed potatoes to something like 150 NBA players — and got heaps of free advertising in response for their stunt.

Guess that’s why they’re making the big bucks.

Anyone who would like to have a personalized potato sent to someone they know can do so via the Potato Parcel website. There’s a 130-character limit on messages (only so much room on a potato, you know), and the specially inked spuds (which you are advised not to eat) are carefully packaged to prevent breakage.

Because you may want to send a mash note, but you’d probably prefer to avoid sending a mashed note.

Photo courtesy of @swaggyp1

Keep Reading

Next Up

7 Summer Salads That Put a Fresh Spin on Corn

Rediscover the healthy side of corn with these seven summer salads that feature the grain.

Roasted, Fried and Mashed: 5 Best Ways to Put More Potatoes in Your Life

Learn these top-five takes on all of the classic potato preparations, like roasting, frying, mashing and more.

An Ode to Mashed Potatoes

Melissa d’Arabian professes her love for a holiday classic: mashed potatoes. She's sharing her secrets to ensuring mashed potato perfection every time and recipe ideas to try.

7 Spins on Scalloped Potatoes to Try This Easter

It's basically impossible to disappoint with scalloped potatoes considering the dish, like all gratins, is built on a foundation of cheese, cheese and more cheese.

This New Machine Puts Fizzy Cocktails at Your Fingertips

Two words: carbonated cocktails. SodaStream is introducing a new machine that will add fizz to any liquid and make your spirits sparkle.

Mashed Potatoes, Lightened Up

I love mashed potatoes—garlic-flavored, sweet potatoes or just the plain old delicious kind. But with a hefty calorie tag, I tend to only eat my own lightened versions. Find out how you can make healthier versions of this scrumptious side dish.

Mix-and-Match Mashed Potatoes

Give the essential side dish a new spin with this step-by-step guide from Food Network Magazine.

You Put What in your What? Oatmeal

Oatmeal doesn't have to be boring. You can jazz it up with these mix-in ideas. We've got 3 wild and crazy flavor ideas that'll have your friends and family saying, "You put what in your WHAT?!"

New Brews Put a Healthy Twist on Happy Hour

Alcoholic beverages targeted at the health-aware consumer may mean it’s easier than ever to enjoy a drink without the guilt chaser.