Soon You May Be Eating Ketchup By the Slice
Is sliced ketchup the best thing since sliced bread?
Ketchup has many wonderful attributes, but ease of use (you’ve got to thwack that glass bottle just right) is arguably not one of them. A new product aims to remedy that.
Bo’s Original Slice of Sauce, currently raising launch money on Kickstarter, is basically ketchup in solid, sliced form, kind of like American cheese only redder and more tomato-y, less cheese-y and more sauce-y. It’s also touting itself as “all-natural,” devoid of artificial flavors, preservatives or high-fructose corn syrup, with only non-GMO, gluten-free ingredients.
“It’s so easy to add a slice,” company founders Emily Williams and Thac Lecong boast on their Kickstarter page, where pledges have far exceeded their $15,000 goal. “There’s no sticky mess or soggy bread, no ‘liquidy’ separation and no uneven squeezing from a part-empty bottle like with many traditional condiments.”
Sustainably packaged, portable and “shelf-stable,” with no need to refrigerate, Slice of Sauce promises to ensure that you get “a tantalizing layer of flavor” in your burger, sandwich or wrap so you can “enjoy a perfect bite every time,” according to the founders.
Williams, who came up with the Slice of Sauce concept while experimenting with recipes from her father, a restaurateur in Michigan, partnered with Lecong, her old boss, to bring the product to market, tinkering with the formula in a test kitchen they installed in Lecong’s garage.
“We have since learned that the slice is going to revolutionize the way that we sauce,” Williams says in a promotional video, forecasting that the product will usher in “the Slice Age.”
More than 400 backers have helped Williams and Lecong raise almost $22,500 to help them bring the product to market, with 22 days of fundraising still to go, but not everyone is so enthusiastic about the idea. On social media, it has been called everything from “an absolute abomination” to “the dumbest idea I’ve ever heard.”
But who knows? Maybe sliced ketchup will turn out to be the best thing since sliced bread.
Photo courtesy of @sliceofsauce