Is ‘Mayochup’ the Thing Your Burger Has Been Missing?

Ketchup and mayo...better together?

Photo by: Julian Rovagnati

Julian Rovagnati

Make way for Mayochup! (Or whatever it will ultimately be called.)

Heinz has announced that it will release a new condiment – a mashup of mayonaise and ketchup – that it may or may not call Mayochup.

A couple of weeks ago, the condiment maker stirred up controversy (in addition to a couple of picnic staples) by polling consumers on its Twitter account: "Want #mayochup in stores? 500,000 votes for 'yes' and we'll release it to you saucy Americans," it wrote.

A total of 930,691 votes rolled in in just a few days. At the final tally, 55 percent of the vote went to "Pass the Heinz Mayochup" and 45 percent for "Nah, I'll make my own."

The result prompted Heinz to tweet: "We heard you saucy Americans and we're bringing you our version of the delicious duo you've been eating for years. Are you Team Mayochup or should we call it something else? Let us know your thoughts!"

More than 4,000 people have made their thoughts known via Twitter. Suggested monikers for the proposed new product have included "Ketchonaise," "Mayup," "Ketcho," "Kayo," "Kemayo" or "Tomayo." But numerous commenters say Heinz "new" sauce already has a name, and most of those people say that name is "fry sauce." (Guess it's a Utah thing?)

Of course, Heinz, which is apparently promoting its new mayonnaise, notes that it is possible to simply make your own Mayochup (or whatever you want to call it) by mixing mayonnaise and ketchup and calling it a day.

And then you can call it whatever your heart desires. In truth "Tomayo" does have a nice ring to it.

Nicer than "Mayochup," anyway.

Photo: iStock

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