Your Ketchup Bottle Is Getting a Creepy Halloween Makeover
Use it for your costume or fries.
Your ketchup bottle is getting a creepy makeover this Halloween. And while, sure, the idea of a change to a reliable icon may sound scary, fear not: Heinz’s Ketchup’s new look is all in good fun and as temporary as the candy in your trick-or-treat bag.
The ketchup brand is bringing Heinz Tomato Blood Ketchup to the condiment section of grocery stores nationwide and making it available online at HeinzHalloween.com until the end of October.
Billed as “the creepiest condiment,” the ketchup’s label swaps out its pretty tomato-on-a-vine illustration and green-and-gold framing for a black-and-blood-red color scheme.
Bloody drips? Check. Bats? Check. A dash of pumpkin and orange? Check and check!
The words “Tomato Blood” are prominent on the label, with the far less Halloweenish “Tomato Ketchup” below and in a much smaller font.
Basically, if your squeeze bottle dressed up and went trick-or-treating, it would look like this.
“Only the juiciest, ripest tomatoes were harmed in the making of delicious Heinz Tomato Blood Ketchup,” the company boasts.
Heinz is introducing the new, limited-time, blood-centric bottle label as part of a “full Halloween experience” that includes a pop-up Heinz Halloween Store in Los Angeles, starting on October 21, which will feature Heinz Halloween merchandise and interactive “drip stations” so visitors can create costumes using Heinz Tomato Blood Ketchup as fake blood.
The brand is also releasing a new Heinz Tomato Blood Costume Kit, which includes Heinz Tomato Blood Ketchup, makeup palette, tattoos, rhinestones, vampire fangs and “spooky eyelashes,” among other items. The kits will be available, while supplies last, for $19.99 starting Tuesday, October 12 at HeinzHalloween.com.
The basic idea behind it all is that people have been using ketchup as a blood stand-in on Halloween costumes for a long time, and that this push acknowledges a link that already exists between ketchup and Halloween.
“We believe that if you have Heinz, you have a costume!” Ashleigh Gibson, Heinz’s brand director, said in a news release.