Maria Sharapova Says Her New Gummies Are the Perfect Reward

The flavor names are pretty cutesy, but the tennis star says her candy company has reached a serious new milestone.

Maria Sharapova is famous for being a tennis powerhouse, of course. What she is perhaps less well known for – though possibly no less dedicated to -- is being a candy entrepreneur. Now the candy company she founded in 2012, Sugarpova, which bills itself as “a premium confection line that celebrates hard work,” is serving up a new line of gummy candies that, while it doesn’t take the sugar out of Sugarpova (as some might prefer), does take out a bunch of other stuff.

Sugarpova’s new line of gummies, launching on September 17, has been made using only all-natural ingredients. The new candies, for which Sharapova is said to have personally overseen ingredient selection, package design and flavor development, are available in four flavors, each of which come in a “whimsical kiss shape”: Quirky Pink Grapefruit, Flirty Strawberry Cream, Smitten Sour Blue Raspberry and Sassy Sour Tart Cherry.

OK, so the names are a little cutesy, but the candies mark a serious new milestone for the brand, which also includes chocolates and truffles: the removal of artificial colors and flavors from all Sugarpova products.

“We removed artificial colors and flavorings from our Sugarpova gummies, testing products for 18 months to ensure they were made from the highest-quality ingredients possible and also tasted amazing,” Sharapova said in a press statement.

Sure, the idea of a five-time grand slam tennis champion touting sugary candy, rather than, say, a healthy sports bar, is a bit counterintuitive, but Sharapova has said that Sugarpova was inspired by her childhood practice of rewarding herself with a sweet treat after a long day on the court. “To me, candy is a reward for hard work, and with the launch of our new gummy line, I’m excited to help customers celebrate life’s sweet moments with an even better treat,” she said in the new-gummy announcement.

The company suggests the candies are “the perfect treat to throw in your tennis bag.”

Now that’s a good spin.

Photo courtesy of Sugarpova

Related Links:

Next Up

How to Grill the Perfect Burger

Here are the tips you need for cooking the best possible burgers in your own backyard.

How to Make the Perfect Frozen Margarita

Plus, how to whip up every flavor imaginable.

Starbucks’ New Lavender Drinks Are the Perfect Way To Ring in Spring

One is for coffee lovers, the other for tea drinkers.

How to Put Together the Perfect Kwanzaa Menu

Get an inside look into how sisters Tonya Hopkins and Kenya Parham developed a stunning set of modern, Afro-centric recipes for new Food Network digital series, The Kwanzaa Menu.

Jenni Kayne’s New Staub Collection Is the Perfect Blend of California and French Style

You won't want to miss this California-inspired take on classic French cookware.

Test Kitchen Tricks to Making the Perfect Baked Alaska

We broke down each layer and discovered some fun facts about your meringue, ice cream and pound cake.

This Is the Perfect Travel Mug for Iced Coffee

My drinks stay ice cold (literally!) for hours.

10 Tips for Cooking the Perfect Thanksgiving Turkey [Infographic]

Armed with our top 10 turkey tips, you'll come out looking like a pro on Thanksgiving Day. Whether you're hosting your first Thanksgiving dinner or your fiftieth, these indispensable tips will help you turn out a terrific turkey.

Coconut Macaroons and Flourless Brownies Make the Perfect Passover Pie

Why choose between brownies and macaroons when you can have both?

How to Make the Perfect Butter Board for the Holidays

Butter boards have gone viral because of their novelty and shock value. But they’re actually really delicious and easier to prepare than other boards. Here’s how I make mine.

On TV

Girl Meets Farm

8:30am | 7:30c

Girl Meets Farm

9:30am | 8:30c

The Kitchen

10am | 9c

The Kitchen

11am | 10c

The Kitchen

12pm | 11c

Chopped

1pm | 12c

Chopped

2pm | 1c

Chopped

3pm | 2c

Chopped

4pm | 3c

Chopped

5pm | 4c

Beat Bobby Flay

6:30pm | 5:30c

BBQ Brawl

7:30pm | 6:30c

BBQ Brawl

8pm | 7c

BBQ Brawl

9pm | 8c
On Tonight
On Tonight

Beat Bobby Flay

10pm | 9c

Beat Bobby Flay

10:30pm | 9:30c

BBQ Brawl

12am | 11c

Beat Bobby Flay

1:30am | 12:30c

BBQ Brawl

3am | 2c

What's New