Soon You’ll Be Able to Use Your Own Reusable Cup at Any Starbucks
Yes, even at the drive-thru.
Get ready to grab your favorite mug. Starbucks is ramping up its reusable cup initiative.
By next year, Starbucks customers will be able to use their own personal reusable cups every time they visit a U.S. or Canada location, the company plans to announce in its 30th Annual Meeting of Shareholders on March 16.
That means you can bring that mug your mom always made cocoa in or the travel cup your best friend bought you for your birthday for the barista to fill with your preferred beverage not only in cafes, where Starbucks reintroduced a reusable cup program in June 2021, but also at drive-thrus and while picking up via mobile order and pay.
“Our goal by 2025 is to give customers easy access to a personal or Starbucks provided reusable cup for every visit making it convenient to reuse wherever customers are enjoying their Starbucks Experience,” the company told Food Network ahead of its official announcement.
The move is part of Starbucks’ “Pursuing a Planet Positive Future” sustainability commitment, which it announced in December 2020.
Rolling out its planet-positive efforts toward a target date of 2030, the company also plans to announce that, beginning this summer, it will team up with Volvo to create a route from the Colorado Rockies to Seattle, where the Starbucks Support Center is located, that includes Volvo electric vehicle chargers. Powered by ChargePoint, the chargers will be available at at least 15 Starbucks Greener Stores along the route.
“By 2030, Starbucks hopes to lead the retail industry in decarbonization solutions, including Electric Vehicle charging and onsite solar availability at stores and in adjacent locations,” Starbucks said.
Starbucks will also debut a new Waste and Recycling App, created by its employees to help them decipher their local recycling guidelines. Information on the app, which will initially be available only to Starbucks employees, is city- and store-specific and will help Starbucks workers create systems and signage to guide customers. (Because it can all be so confusing to figure out which item to toss in which bin, even when you are trying to do the right thing!)
Along with its Planet Positive initiatives, Starbucks plans to announce several “People Positive” efforts, including making store and digital platform designs more accessible and inclusive by expanding Starbucks Community Stores to better serve under-resourced and vulnerable communities and to “create custom, innovative programming focused on inequities across education, food security, health and economic security,” the company said.
We’ll drink a cup of coffee (in a planet-friendly reusable cup) to that!