Grubhub Is Offering a ‘Side of Couch’ With Wing Orders
These brand responses to the World Cup sure are getting strange.
Image Courtesy of Grubhub
Brand responses to World Cup fever just keep getting weirder. (See also ranch dressing.) Now, in a promotion inspired by the international soccer tournament, Grubhub is joining forces with two other well-known brands — furniture maker Lovesac and wing mavens Buffalo Wild Wings — to offer the strangest side dish ever on orders placed through the food-delivery platform: a “Side of Couch.”
“For the first time on Grubhub, fans can add a couch to their food order,” the brand says, promising to help “make the final of the biggest soccer tournament the ultimate excuse to stay home.”
To be clear, it’s a sweepstakes. Grubhub is actually offering “wings delivered now, couch delivered if you win.”
What are the details of Grubhub’s “Side of Couch” offer?
Basically, anyone who spends $35 or more on a Buffalo Wild Wings order placed on Grubhub on Friday, July 10, between 2 p.m. and 11:59 p.m. ET, can “add a ‘Side of Couch’” to their cart. They’ll get their wings delivered right away, and they’ll also be entered for a chance to win a new couch from Lovesac.
Twenty-six winners (because it’s the 2026 tournament) will get a couch delivered right to their door ahead of the final match of the World Cup, which will be played on Sunday, July 19.
Why is Grubhub teaming up with Lovesac and Buffalo Wild Wings to let people add a “Side of Couch” to their order?
“Because a great watch party deserves great wings and a great seat,” according to the brand. “By turning ‘wings with a side of couch’ into a menu moment, Grubhub is transforming an everyday delivery into an unforgettable cultural experience.”
Sink into it.
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