The Latest King's Hawaiian Roll Comes With Its Own Merch

King's Hawaiian is bringing cozy on cozy on cozy this fall.

Price and stock could change after publish date, and we may make money off these affiliate links. Learn more.
October 05, 2026

Related To:

To celebrate fall, King’s Hawaiian is saying three cheers to Maple Brown Sugar. The brand is launching all-new Maple Brown Sugar Rolls, plus a chocolate collaboration and merch collection to match.

What are Kings Hawaiian’s Maple Brown Sugar Rolls?

We all know and love Kings Hawaiian’s sweet, fluffy bread rolls. This season, the brand is putting a cozy spin on the classic with the release of Maple Brown Sugar Rolls. The flavor bakes real maple brown sugar crumbles into each roll for a warm, autumnal twist. Imagine using these to make French toast — it sounds like a brunch you wouldn’t want to miss.

"At King's Hawaiian, we're always trying to find new reasons for people to come together and share a meal — whether we're introducing a new occasion, a fun flavor or an innovative product offering," Raouf Moussa, Chief Marketing Officer at King's Hawaiian, says in a press release. "These Maple Brown Sugar Rolls deliver on this commitment to quality, while bringing a feeling of warm nostalgia as the temperature begins to drop outside."

Where can you buy King's Hawaiian’s Maple Brown Sugar Rolls?

King's Hawaiian Maple Brown Sugar Rolls are hitting shelves for a limited time, available at retailers nationwide now.

What’s in King’s Hawaiian’s new merch collection?

The brand is bringing cozy-on-cozy vibes with a new merch collection inspired by its Maple Brown Sugar Rolls. The collection includes a themed brown retro sweatsuit, a cozy sherpa throw blanket and a scented candle to infuse the scent of Maple Brown Sugar Rolls into your home all season long. The items range from $30 to $60 and are available now for a limited time on kingshawaiian.com

What’s the King’s Hawaiian x Compartés chocolate collection?

It’s no surprise that King’s Hawaiian is collaborating with gourmet chocolate company Compartés, which also recently released bars with Little Debbie and Olipop.

The new King's Hawaiian Maple Brown Sugar Rolls Chocolate Bar folds real pieces of the Maple Brown Sugar Rolls into velvety milk chocolate for a warm, buttery bite.

The bar is priced at $12, available for a limited time on kingshawaiian.com or compartes.com.

Related Content:

Next Up

What Is King Cake?

And why is there a plastic baby inside?

Egg Roll vs Spring Roll: What’s the Difference?

We consulted an expert to get all the details.

Subway’s New Merch Is Going Fast

The collection includes a fanny pack filled with garlic-flavored mints...and we really don’t know what to think about that.

How to Make Cinnamon Rolls

DIY-ing is easy when you follow our step-by-step guide, complete with detailed photos.

Starbucks and Miffy Are Dropping a New Merch Collection

And it's every bit as adorable as you'd expect!

King of Crab: Duff Goldman

Duff Goldman has a sweet spot for Maryland crabs. He tells Food Network Magazine how to catch and cook them like a pro.

Pizza Hut Is Dropping a Throwback Value Menu and New Merch

It’s all about the nostalgia — and two new menu items, too.

Saweetie Is the Latest Star to Get Her Own McDonald’s Meal: Here’s What You’ll Get

The rapper has a history of making delicious concoctions in the kitchen.

On TV

What's New