Snickers x Adidas Are Teaming Up for Football Season
Never before have the football and Halloween-candy seasons seemed so intricately intertwined.
It’s football season. It’s Halloween candy season. Those two facts may seem like separate things. But thanks to Snickers and Adidas, they now overlap on the autumnal Venn diagram. The two brands are teaming up to launch a chocolate-themed football cleat and limited-edition Snickers x Adidas candy bars.
“Snickers has always found unexpected ways to satisfy fans on and off the field, and this partnership with Adidas brings that spirit to the football field like never before,” Maria Urista, vice president of chocolate marketing at Mars Snacking, says in a statement. “Creating our first-ever Snickers x Adidas football cleat and matching bars, we continue to give fans new ways to celebrate both the Halloween and football seasons.”
What are the Snickers x Adidas football cleats?
A special collab version of Adidas Adizero Electric + II football cleats, the shoes “offer a snug fit that adapts to your foot’s shape, providing comfort and support”; a “lace closure” that “helps them stay secure on your feet, allowing you to focus on your performance; and a “lightweight construction” that supports “speed and agility,” according to the brands.
So that’s function. And look? All Snickers bar. The suede-ish “synthetic and textile” upper and sole are both a delicious shade of chocolate brown. The trio of side stripes are a nougat-y tan. The insole is a Halloween-appropriate “ghoulish green.” And the Adizero name appears in the style of the red-white-and-blue Snickers logo on the bottom of each shoe. The phrase “Go Nuts” is printed in golden-yellow on the back tab of each shoe and each also comes with a Snickers lace charm.
Where can you get the Snickers x Adidas football cleats?
“Bringing bold style to the gridiron” and “perfect for Halloween and beyond,” according to the brands, the Snickers x Adidas Adizero Electric + II football cleats will be available in the U.S. for $180 exclusively and in limited quantities at https://www.adidas.com/us/football-cleats beginning October 10.
What are the Snickers x Adidas bars?
They're basically regular Snickers candy bars in very cool looking Adidas-cobranded packaging: a chocolate-brown wrapper with the Snickers logo and the Adidas logo separated by three bold red, white and blue stripes. The brands say the bars will “let fans savor every bite of the action from the sidelines.”
That is, if you can get them. From now through October 13, you can head to Snickers.com/Adidas and enter a sweepstakes for a chance to win the exclusive Snickers x Adidas bars.
Are there any other elements involved in the Snickers x Adidas collab?
The answer is … yes? It’s not clear what it is, though.
“The collab will also extend beyond the field with NFL rookie and Snickers and Adidas partner Carnell Tate,” the brands say. “Blending football culture with his confident, fashion-forward style, Tate will help bring the partnership to life with a game day surprise on October 11.”
Fans of football and Snickers bars, stay tuned.
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