When Is Hard Baja Blast Mountain Dew Coming?
Friday's announcement sent Taco Bell fans into a frenzy.
Not all surprises are good. But for boozy-beverage-inclined Baja Blast fans, the day has brought a very good surprise indeed: Hard Mtn Dew Baja Blast is coming our way.
Last August, the Boston Beer Company and PepsiCo announced plans to launch a line of Hard Mtn Dew alcoholic beverages.
Set to hit retail shelves in early 2022, the canned, boozy Hard Mtn Dew flavored malt beverages would be 5 percent alcohol by volume and, as initial product imagery indicated, would come in three varieties: Original Mtn Dew, Black Cherry and Watermelon.
But on Friday, the Official Twitter of Hard Mountain Dew shared an image that touched off a flurry of excitement from fans of Baja Blast, the Mtn Dew flavor that originated as a Taco Bell fountain drink in 2004.
(Boston Beer CEO Dave Burwick was Pepsi's head marketer at the time and was “instrumental” in Baja Blast’s original debut, according to a spokesperson for the beer company.)
The Tweeted picture of a can of Hard Mtn Dew Baja Blast, which, like the rest of the line, boasts “Zero Sugar,” was captioned, “Don’t worry. We didn’t forget.”
“Umm where do I get this?” one wondered.
“Give it to me!” demanded another.
“this weekend?” asked a third.
Soon, Baja Blast fans, very soon.