Bud Light’s Newest Beer Has Zero Carbs
Beer-loving carb-avoiders, rejoice.
Jordan Strauss
Love beer, hate carbs? Bud Light is on it.
The brand has just launched its first zero-carb beer: Bud Light Next. It’s the first carb-free beer from Anheuser-Busch, and the company spent almost a decade developing it – going through more than 130 prototypes along the way.
Characterized as “super crisp,” with a “clean,” “refreshing” taste and a hint of citrus, the no-carb beer clocks in at 80 calories and 4 percent alcohol by volume in a 12-ounce can. That’s less on every front than the 110 calories, 4.2 ABV and 6.6 carbs in a traditional can of Bud Light.
The timing of the new beer’s kickoff is strategic: Bud Light Next will hit stores nationwide on February 7, which football fans know is only a few snack-shopping days ahead of the big game (one of the biggest beer-drinking days of the year) on Sunday, February 13.
The new beer is aimed at those who are looking for the taste of a traditional lager and the “sessionability and stats” of a hard seltzer (lower in alcohol, for those who want to down a few drinks in a “session”) and particularly at younger beer drinkers, ages 21 to 27.
Andy Goeler, Bud Light’s vice president of marketing, says the brand is bent on “pushing the beer category to new heights.”
“Today’s consumers are all about breaking barriers, being trailblazers and setting their own path,” Goeler added in a news release. “We are proud to introduce this new super crisp beer which is brewed to meet their evolving taste preferences; it’s a truly symbolic innovation that celebrates the barrier breakers who like us embrace possibility.”
Possibility … and beer.
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