It looks like Post Malone has another hit on his hands. The Grammy-nominated artist, known for chart-topping songs like “Congratulations” and “Circles,” just released his first wine, Maison No. 9. While the French rosé officially launched this week, fans have already swooped up 50,000 bottles during the pre-sale — and even crashed the site.

Why is demand so high? Inspired by Malone’s love of the Mediterranean lifestyle and named after his favorite tarot card, the Nine of Swords, Maison No. 9 offers a taste of affordable luxury at $21.99 a bottle.

“Rosé is for when you want to get a little fancy,” says Malone.

We tried the wine out for ourselves, and can confirm that the bottle, with its slim, elongated body and glass cork, feels more expensive than it is. Like Post in a suit, the bottle’s grungy lettering but simple, elegant design, really cleans up nice. And the rosé itself? Wonderful. The light pink drink is so... smooth. Fruity, without tasting like boxed juice, and unlike many rosés, balanced; it doesn't taste overwhelmingly of alcohol.

With hints of ripe pineapple, pear and strawberry, it’s easy to imagine drinking Maison No. 9 all summer long out on a yacht or lazing on a sandy beach on the Riviera — but it’s equally perfect for jazzing up a picnic at the park or a backyard barbecue. The dry, crisp finish and round flavors make Maison No. 9 ideal for drinking on its own (because who wouldn’t?) or with a variety of dishes. Food Network recipe developer Amanda Neal recommends pairing a glass with Grilled Snapper and Asparagus with Red Pepper Sauce, Fresh Corn Tomato Salad or Linguine with White Clam Sauce.

Supervising culinary producer and sommelier Dana Beninati adds, “This wine is a blend of juice from four grapes – Grenache, Cinsault, Syrah, Merlot – which work together to give it strength and balance in flavor. Sip on this while eating fried goat cheese, Caesar salad or shrimp scampi with lots of capers. It would also be fun with shrimp spring rolls, roasted meats like Porchetta or seafood sushi. A spicy tuna roll would be bomb with this!”

From the quality of the wine, it’s clear that Malone did his research. A fruitful collaboration between the musician, his friend James Morrissey of Global Brand Equities and long-time music manager Dre London, the trio traveled to Provence to work with award-winning winemaker Alexis Cornu to come up with a light, accessible rosé. After trying many grape varietals and over 50 blends, the group landed on their unique mix. And it’s a winner. Wine.com gave it a score of 90.

Look for Maison No. 9 online now and in stores starting July 1.

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