Beyond Mayochup, Heinz Introduces Mayocue and Mayomust

Because one mayo-based stunt 'saucy sauce' is just not enough.

Last year, the world saw Heinz take its mayonnaise/ketchup hybrid, Mayochup, from social-media stunt to actual thingpeople can buy and enjoy. It turns out that was only the beginning of what the brand had up its condiment-coated sleeve.

Heinz has just announced the introduction of two new mayo-based mashups: Heinz Mayocue offers a blend of mayonnaise and barbecue sauce and Heinz Mayomust combines mayonnaise and mustard. Both new products – each listed on its label as a “saucy sauce” -- are currently making their way onto the shelves of retail stores and online. They’ll be available nationwide at a suggested retail price of $3.49 for a 16.5 ounce squeeze bottle.

No doubt some of you are thinking right about now, “Uh, I could totally mix ketchup or barbecue sauce or mustard with mayonnaise myself. Why do I need Heinz to do it for me?” Heinz is positioning the new bottled blends as a way of achieving the perfect mayo-to-whatever proportion right out of the bottle.

“Sauce lovers nationwide have been mixing different condiments to create flavor combinations that will take their favorite foods to the next level for years,” Nicole Kulwicki, Heinz’s director of marketing, said in a news release. “First with Mayochup sauce and now with Mayocue and Mayomust sauces, we’re taking out the guesswork to give our fans the perfect condiment blends from the start!”

As it was with Mayochup, Twitter is still divided about the whole thing. Some predict the new sauces will be “delicious.” Others believe them to be “an abomination.”

But the greatest controversy again surrounds the name.

“If my math checks out and ‘Mayo + Ketchup = Mayochup’ and ‘Mayo + Barbeque = Mayocue,’ shouldn't ‘Mayo + Mustard = Mayotard’?” wondered one commenter.

Another offered that a better name might be “Mayostard.” But that one met with resistance as well.

Sigh.

So Mayomust then, if you must.

Meanwhile, at least one commenter is already off and running with ideas for the next mayo hybrid sauce, tweeting to Heinz, “MayoRacha, MayoBasco, MayoChestershire (have your R&D dept trust me on these).”

Yeah, guessing it’s only a matter of time.

Photo courtesy of Heinz

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