Grey Poupon Curiously Makes Its First Foray into Wine

Of course, the iconic Dijon mustard’s bottle is infused with mustard seeds.

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October 05, 2021

Photo by: Photo courtesy of Grey Poupon

Photo courtesy of Grey Poupon

Pardon me, do you have any Grey Poupon … wine? The classic Dijon mustard is now being turned into a bottled of white.

La Moutarde Vin, Grey Poupon’s first foray into wine and spirits, is a full-bodied 2020 Viognier white wine infused with Grey Poupon mustard seeds.

Featuring “bright hints of spice and pronounced citrus and floral characteristics, balanced by vibrant acidity,” according to the brand, the wine will be available on starting Tuesday, October 5.

Le Moutard Vin, which also features notes of honeysuckle, aims to celebrate the fact that Grey Poupon mustard is itself made with wine, rather than the vinegar that is a standard ingredient in many mustards.

The drink’s tasting notes boast that it has “the typical texture and roundness on the palate you’d expect from a Viognier.”

Grey Poupon suggested lunch pairings include a Classic Croque Monsieur (bien sur!), Savory Honey Dijon Melt, Mushroom Chicken in Dijon Wine Sauce and Dijon Maple-Glazed Salmon.

In fact, the wine is being positioned as almost a lunch movement.

“It’s time to take back lunch. To do more of what feels good, simply because it feels good,” reads the packaging on a boxed wine and mustard set. “And if that happens to be drinking a glass of wine on your lunch break, so be it.”

We’ll drink to that!

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