Tacos Will Cost $1 at Taco Bell on National Taco Day – Here’s How to Snag One
On top of the deal, the chain says it will “unlock the ultimate prize” at the end of the day.
Photo courtesy of Taco Bell
Happy … Tacoversary? Taco Bell is celebrating National Taco Day on Tuesday, October 7, 2025, with $1 tacos, as well as other deals on food, merch and other taco-related items.
You’ll be able to get $1 Cantina Chicken Soft Tacos, savings on Party Packs for sharing tacos with family and friends, access to limited-edition National Taco Day merch and discounted delivery. Drops will be available to Taco Bell Rewards members via the Taco Bell app and spread throughout the day.
The taco chain is also using the occasion to highlight its own role in the 2023 release of the phrase “Taco Tuesday” from claims of ownership by other entities and also in ensuring, in 2024, that National Taco Day would fall on a Tuesday — the first Tuesday of October — every year. Because Taco Tuesday.
“Now in 2025, the stars (and the tacos) align once again for the ultimate celebration,” Taco Bell says in an email.
Photo courtesy of Taco Bell
What are Taco Bell’s National Taco Day 2025 deals?
Taco Bell will start rolling out its deals at 9 a.m. PT/12 noon ET on October 7. At that time, it will offer limited-edition National Taco Day T-shirts. Then, from 11 a.m. to 5 p.m. PT/2 p.m. to 8 p.m. ET, it will offer $1 Cantina Chicken Soft Tacos every other hour.
Finally, at 7 p.m. PT/10 p.m. ET, Taco Bell says it will “unlock the ultimate prize:” a “year’s worth of free Taco Tuesday drops, in the form of $160 Taco Bell gift cards, which only 100 people will be lucky enough to nab.
The deals will be available to only Taco Bell Rewards members via the Taco Bell app. To snag an offer, loyalty program members can claim one $1 per drop by clicking “Claim Reward.”
Here’s a full breakdown of what deals that will be available on October 7 and when:
- 9 a.m PT/12 noon ET: Exclusive National Taco Day T-Shirts (500 available)
- 11 a.m PT/ 2 p.m. ET: $1 Cantina Chicken Soft Taco (25,000 available)
- 1 p.m. PT/4 p.m. ET: $1 Cantina Chicken Soft Taco (25,000 available)
- 3 p.m. PT/6 p.m. ET: $1 Cantina Chicken Soft Taco (25,000 available)
- 5 p.m. PT/8 p.m. ET: $1 Cantina Chicken Soft Taco (25,000 available)
- 7 p.m. PT/10 p.m. ET: A year of Taco Tuesdays on Taco Bell (100 $160 gift cards available)
For the uninitiated, a Cantina Chicken Soft Taco is a “warm flour tortilla filled with savory, slow-roasted chicken, lettuce, shredded purple cabbage, freshly prepared pico de gallo, and Avocado Ranch sauce. Served with an Avocado Verde Salsa packet,” according to Taco Bell’s official description.
Is Taco Bell offering other deals for National Taco Day 2025?
Yes. You can get $5 off Taco Bell’s generously sharable Party Packs all day via the Taco Bell app. And buy-one-get-one tacos on deliveries ordered through DoorDash.
And don’t forget Taco Bell and ice cream chain Salt & Straw’s new Tacolate (their riff on the beloved discontinued Choco Taco) lands at all Salt & Straw locations and online on Friday, October 3.
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