Taco Bell Launches a 30-Day Taco Subscription Nationwide

A taco a day costs just $10 a month.

January 06, 2022


IRVINE, CA - SEPTEMBER 12: Taco Bell restaurant in Orange County, California. (Photo by Joshua Blanchard/Getty Images for Taco Bell)

Photo by: Joshua Blanchard

Joshua Blanchard

Food subscriptions services are nothing new – Olive Garden has offered a Pasta Pass and Panera, unlimited coffee for a flat fee. But what about Taco Bell fans?

Available as of January 6, exclusively on the Taco Bell app, the Taco Lover’s Pass will be a way for anyone who considers themselves to be the ultimate taco fan to grab one of seven tacos a day for 30 consecutive days at any participating Taco Bell location nationwide, all for a total price of $10. For anyone doing the math, that works out to roughly 33 cents a day.

Wait, what? Is that a month of tacos for lunch for $10? How can that be real? But it is, and after a successful trial run in select Arizona markets, this deal is now available nationwide and is good for many of Taco Bell’s most popular tacos, including Crunchy Taco, Crunchy Taco Supreme, Soft Taco, Soft Taco Supreme, Spicy Potato Soft Taco, Doritos Locos Tacos and the Doritos Locos Tacos Supreme.

“There’s no better way to kick off 2022, especially Taco Bell’s 60th anniversary year, than by inviting our fans to enjoy our most iconic tacos every day for 30 days, all while underscoring our commitment to digital innovation and value,” said Zipporah Allen, Chief Digital Officer at Taco Bell, in a press release. “Tacos are in our DNA, and we’re thrilled to offer our most ordered menu item through the Taco Lover’s Pass. It’s a fun way to continue offering unique ways to reward our most loyal fans through our digital access points.”

To get your $10 Taco Lover’s Pass, just log into the rewards app and buy one. It’s that simple. Once the pass is purchased, the app will unlock a new category on the menu for choosing and redeeming your daily taco.

A taco a day all month long? This is exactly the brilliant beginning to 2022 we needed.

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