I Tried Whozeewhatzit, the First Bar Launched by the Whatchamacallit Brand in a Decade

It’s a cross between a Crunch bar and a Reese’s.

January 26, 2021

Photo by: Photo courtesy of Hershey's

Photo courtesy of Hershey's

The Whatchamacallit candy brand released a new bar called the Whozeewhatzit on Monday, marking its first new sweet treat in 10 years.

The new arrival, which comes in a vibrant red wrapper with yellow and white text, consists of chocolate-covered chocolatey crisps and an added peanut butter creme layer. As Whatchamacallit fans may know, though that candy bar is similar, the original creation was made of peanut butter crisp coated in a thin layer of chocolate. In 1987, the Whatchamacallit formula was modified to include chocolate and peanut-flavored crisps nestled below a layer of caramel.

Hershey’s, the makers of the Whatchamacallit and Whozeewhatzit, hit the nail on the head with this new offering. It tastes like the sweet, chocolatey love child of a Nestlé Crunch Bar and a Reese’s Peanut Butter Cup, and even though it’s filling, the chocolate crisps give it a light and airy quality.

And although it’s been several years since I’ve snacked on a Whatchamacallit, I feel confident saying that these candy bars definitely complement one another in a way that’s not unlike the relationship between Almond Joy and Mounds. If you’re in the mood for something light and sweet, Whatchamacallit has got you covered. But if you’re craving a chocolate-forward treat with a richer flavor profile, reach for a Whozeewhatzit instead.

When the Whatchamacallit was given its moniker in 1978, Hershey’s chose it from a list of nearly 100 possible names brainstormed by Hershey and ad agency staff, but the company took a different approach when it came time to name the Whozeewhatzit.

Instead, the brand called on fans to submit their most creative naming ideas for the new bar and the stakes were high — $5,000 and a year's supply of the confection. After more than 43,000 entries, the Whatchamacallit brand declared the name Whozeewhatzit, submitted by Lisa M. from Framingham, Massachusetts, the winner. “Lisa M’s” name even appears on the Whozeewhatzit’s wrapper.

“The new Whozeewhatzit bar has all the wacky, crazy, chew-tastic perks that Whatchamacallit fans love, plus a few more," said Jenna Hamm, Whatchamacallit brand manager, in a press release. “There were lots of great submissions but none that captured the bar's irresistible characteristics while still paying homage to the beloved Whatchamacallit brand quite like the name Whozeewhatzit.”

Curious to try a Whozeewhatzit for yourself? They’ll be available in standard size and king size at retailers nationwide beginning next month. The suggested retail price for the standard bar is $1.11, while its larger counterpart will retail for $1.66.

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