Now You Can Have Chick-fil-A's Famous Sauce Whenever You Want
The chain is bringing bottles of its sauces to retail.
Chick-fil-A is getting into the retail biz. The chain has announced plans to sell its two most popular dipping sauces – its signature Chick-fil-A sauce, described on the Chick-fil-A website as a “classic dipping sauce with notes of honey mustard and a smoky tang,” and its Polynesian sauce, “A delicious sweet and sour sauce with a strong, tangy flavor,” – in 16-ounce bottles.
The squeeze-bottled sauces will be available in April and May, as part of a pilot program and at a $3.49 price point, at grocery and retail stores in Florida including all Publix, Target, Walmart and Winn-Dixie locations. A nationwide rollout may follow later this year, based on the success of the pilot, the company said.
The move to market the bottled sauces in stores, albeit initially only in Florida, marks Chick-fil-A’s first foray into retail, but perhaps not its last.
"We are looking to learn more about the retail channel," Michael Patrick, principal program lead for Chick-fil-A's Beyond the Restaurant group, told CNN.
Patrick explained that the sauces were a natural starting point because they are fan favorites: "Our customers love our sauces," he said. "Chick-fil-A Sauce and Polynesian Sauce are our two most popular sauces, which is why these flavors are leading the way."
The two sauces, along with Chick-fil-A’s Barbeque, Honey Mustard and Garden Herb Ranch sauces, will also be available in 8-ounce bottles with Chick-fil-A catering orders beginning in mid-March.
And while catering sauce sales will be “revenue-generating,” Forbes reports, all proceeds from sauce bottles sold at retail stores will be donated to a Chick-fil-A program that provides college-scholarship money to its employees.
“We think this sends a strong message that we’re a brand of choice for attracting great talent,” Patrick told Forbes. “Talent is the most important part of our business. We call our team members our ‘secret sauce,’ so this is a perfect fit.”