Chipotle Adds Cauliflower Rice Option to Its Menu
If you're looking for something lighter or on a Keto, Whole30 or Paleo diet, this one's for you.
Did you resolve to change your eating habits this year? If so, Chipotle wants to help you out. The fast-casual chain is kicking off 2021 by announcing the addition of a new plant-based, low-carb option to menus in the U.S. and Canada for a limited time: Cilantro-Lime Cauliflower Rice.
The new menu item — “freshly grilled, riced cauliflower, finished with hand-chopped cilantro, lime, and salt” — will be offered as an alternative to Chipotle’s standard white rice, using the same ingredients and preparation techniques, only with cauliflower.
With four grams of net carbs per serving, Cilantro-Lime Cauliflower Rice is aimed squarely at those on Keto, Whole30, Paleo, vegan and vegetarian diets. Chipotle has launched four new cauliflower rice, diet-friendly variations of its Lifestyle Bowls as well.
The hitch? Swapping in cauliflower rice for regular rice will cost you extra, just like guac, at an additional $2 per order. On the bright side, from now through January 11, any order of $10 or more placed via the Chipotle website or mobile app that includes Cilantro-Lime Cauliflower Rice will have the delivery fee waived — so there’s that.
Regardless, Chipotle is apparently feeling fairly confident that customers won’t mind paying two extra bucks for a more vegetable-packed twist to their bowls, given the success of a 2020 test release in Denver and across Wisconsin and the fact that, ahead of the test launch, cauliflower rice accounted for one out of every three new-item requests from customers.
“Chipotle fans have been craving more plant-powered, better-for-you options that align with the latest health trends and emphasize the benefits of real food,” Chris Brandt, the chain’s chief marketing officer, said in a news release. “That's why we are thrilled to offer Cauliflower Rice nationally and help our fans achieve their diet or lifestyle goals.”
So I guess that’s one less excuse not to stick to your eat-fewer-carbs resolution then.