Plant-Based Pepperoni Is Coming for Your Pizza

With Field Roast, Little Caesars has just launched a new topping called "Planteroni."

July 12, 2021

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Photo by: Photo courtesy of Little Caesars

Photo courtesy of Little Caesars

Another day, another new vegan food item! Little Caesars just launched a plant-based pepperoni topping that it has dubbed, “Planteroni.” The meat free topping was developed in collaboration with Field Roast, which produces vegan meat products.

Planteroni is now available at Little Caesars locations in select markets across the country. More specifically, the new pizza option will be available at outposts in the cities and suburbs of Los Angeles, New York City, Miami, San Francisco, Portland, Oregon and the chain's hometown of Detroit. Additionally, customers can choose from a regular Planteroni Pizza for $8.49, a Slices-N-Sticks product consisting of half Planteroni Pizza and half breadsticks for $8, or add Planteroni as a topping on any custom pizza.

“Planteroni delivers a plant-based version of the delicious flavor of America's most popular pizza topping, and you need to taste it to believe it,” Jeff Klein, chief marketing officer at Little Caesars, said in a statement. “This product is really going to surprise and delight our customers.”

Planteroni delivers “an authentic, bold pepperoni taste,” and is the first pepperoni alternative on the market to be made with pea protein instead of soy. It's crafted with fresh spices including whole pieces of fennel, cracked black pepper, garlic and paprika.

Little Caesars, which is the first national pizza chain to offer plant-based pepperoni so broadly in the United States, ostensibly developed Planteroni in response to consumers’ increasing demand for plant-based foods. In fact, according to recent data, 69 percent of people would order plant-based meat.

“This is a huge moment for pizza lovers because for the first time, they have access to a zesty, bold -plant-based pepperoni made with pea protein that absolutely delivers on taste,” Dan Curtin, President of Greenleaf Foods, owner of the Field Roast brand, shared. “We believe every occasion deserves bold, inspired flavors — we're excited to work with Little Caesars to deliver on that promise.”

Those interested in sampling Planteroni can order it for delivery via the Little Caesars app, or pre-pay and then collect their order using Pizza Portal pickup — a heated, self-service mobile order pickup station — at any participating Little Caesars location within the aforementioned select markets.

This vegan product is the latest development in a series of exciting plant-based releases. Last week, Beyond Meat unveiled its meat-free chicken fingers at nearly 400 restaurants across the country, and last month Taco Bell began testing a vegan Chalupa shell.

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