What’s the Most Popular Halloween Candy in Your State?

One candy is the most searched for in 23 out of 50 states.

October 06, 2022


Photo by: MediaNews Group/Reading Eagle via Getty Images

MediaNews Group/Reading Eagle via Getty Images

Take a moment and picture your favorite Halloween candy — the one you eat out of the bag or bowl before reaching for everything else. (Or maybe you’re one of those disciplined people who parcels your favorite out slowly, piece by piece, or saves it for the end?) Locked in an image of that candy? Good. Okay. So your favorite Halloween candy is …

If you just said “Snickers,” you have a great deal of company. Snickers is the favorite Halloween candy of residents of 23 out of 50 states, making it the top candy-bar pick for nearly half the country, according to new research using search data released by market intelligence and search firm My Telescope.

And if KitKats, Tootsie Rolls or Hershey bars are your favorites, well, you’re not alone there, either. The three candies are battling it out for a distant second, with KitKat and Tootsie Rolls each winning the hearts of six states and Hershey taking five. (Sorry, Butterfinger fans; you’ve thrown your loyalty behind the most searched for candy in only one state: Indiana.)

Photo by: Photo courtesy of My Telescope

Photo courtesy of My Telescope

Baby Ruth, meanwhile, is the least searched-for chocolate by state, according to My Telescope.

And in a head-to-head race for most searches by state, Twix bests Milky Way bars. (Guess people prefer cookie to nougat with their chocolate and caramel.)

The research data is based on a state-by-state breakdown of the top Halloween candies, according to Google search volumes, which are then ranked by Share of Search. (Share of Search measures “the relative interest for a search term in relation to a defined set of search terms” and is used by marketers to provide insight into what brands people prefer and will buy, My Telescope says.)

So which states searched for Snickers the most? That would be (deep breath) Alabama, Alaska, Arkansas, California, Delaware, Hawaii, Iowa, Kansas, Minnesota, Missouri, Nebraska, New Hampshire, New Jersey, New York, North Dakota, Oklahoma, Oregon, Tennessee, Texas, Utah, Vermont, Wisconsin and Wyoming.

Meanwhile, Illinois, Massachusetts, Montana, New Mexico, Ohio and West Virginia were all about the KitKat. Arizona, Florida, Georgia, Maine, North Carolina and South Carolina are loving Tootsie Rolls. And the citizens of Maryland, Pennsylvania, Rhode Island, and South Dakota have been searching in droves for Hershey’s Chocolate Bars.

Milky Way reigns supreme in Colorado, Connecticut and Idaho. Twix is the top pick in Michigan, Nevada, Virginia and Washington. And Kentucky and Louisiana are holding strong for 3 Musketeers. Oh, and yeah, then there’s Indiana, standing tall and alone for Butterfingers.

Photo by: Photo courtesy of My Telescope

Photo courtesy of My Telescope

Interestingly, Baby Ruth, Reese’s Cups, 100 Grand, Butterfinger, Crunch Bars and Almond Joy were all among the candies that made repeat appearances (in various states) on the least-searched list. Hershey’s bar, Milky Way and Butterfinger were also listed among the least searched in several states.

One person’s favorite is another person’s least favorite — which is what post trick-or-treat trading is all about.

Related Content:

Next Up

Where To Get Tyson’s Too-cute Halloween Nuggets

Snatch these up for a scary good pre-trick-or-treating meal.

Reese’s Makes Trick-or-Treat Bag That Helps You Hide Your Favorite Candy

The unassuming jack-o-lantern bag comes complete with a secret compartment.

This Witchy Veggie Tray Will Guarantee You Eat Something Other Than Candy on Halloween

It’s the good-for-you snack that’s sure to keep everyone spellbound!

Two Popular Sour Rolling Candies Are Recalled Due to Choking Hazard

Slime Licker Sour Rolling Liquid Candy and Cocco Candy Rolling Candy may present a choking hazard.

U.K. Man Makes off With 200,000 Cadbury Creme Eggs

Police cracked the case and foiled the crime.

How to Use Cookie Cutters to Carve a Pumpkin

Give everyone who passes your stoop a pumpkin to talk about this Halloween!

After 6 Long Years, McDonald’s Brings Back Its Happy Meal Halloween Pails

McBoo, McPunk’n and McGoblin made their first appearance in 1986.


Guy's Ranch Kitchen

8:30am | 7:30c

Guy's Ranch Kitchen

9:30am | 8:30c


12pm | 11c


1pm | 12c


2pm | 1c


3pm | 2c


4pm | 3c


5pm | 4c


6pm | 5c


7pm | 6c


8pm | 7c
On Tonight
On Tonight

Wildcard Kitchen

10pm | 9c


11pm | 10c


2am | 1c


3am | 2c

What's New