When Is Amazon Prime Big Deal Days 2023? Plus, the Deals to Shop Now

Here's everything we know about Prime Big Deal Days this year.

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Updated on September 18, 2023

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Photo by: cybrain/Getty Images

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Amazon's annual Prime Day sale is one of the biggest deal days of the year. It took place earlier this year in July, but luckily for shoppers, Amazon just announced a second sale for Prime members in 2023 called Prime Big Deal Days. Mark your calendar for October 10 and 11, 2023. The Prime Big Deal Days sales event is the time when Amazon shoppers can snag amazing deals on air fryers, electronics, TVs and more just in time for the holiday season. If you're trying to plan your sales strategy before the big day, we're here to help. Read on for everything we know about Amazon Prime Big Deal Days so far.

What Is Amazon's Prime Day?

Prime Day is Amazon's biggest sale of the year. (Even bigger than Cyber Week and Black Friday!) This year, Amazon is having a second sale for Prime members called Prime Big Deal Days that falls on October 10 and 11, with many deals starting even before that. During the sale, Amazon shoppers can buy kitchen tools, coffee makers, air fryers, tech, clothing and more on sale at seriously discounted prices. Plus, Prime members will also find timely "Lightning Deals" on specific products throughout each day.

In recent years, Prime Day has become a global event taking place in countries beyond the U.S. including Brazil, Japan, the U.K. and more.

When Is Prime Day and How Long Does It Last?

Amazon Prime Big Deal Days lasts two full days and is October 10 and 11, 2023.

Do You Need to Be a Prime Member?

If you didn't sign up for Amazon Prime shipping last year, now's the time to do so. Only Prime members are able to take advantage of Amazon's Prime Big Deal Days. Prime membership costs $139 annually or $14.99 per month — and if you're a student, don't forget to take advantage of special pricing discounts on a Prime membership.

When Do Amazon's Prime Day Deals Start?

Amazon's Prime Big Deal Days deals start before the official start of Prime Big Deal Days. Amazon shoppers will find Amazon devices, TVs, and subscriptions to Amazon Music, Wondery+, IMDbPro, Amazon Live and Audible Premium on sale. Plus, Prime members will be able to snag discounts on groceries with Amazon Fresh Store benefits. We'll be keeping an eye on some of our favorite kitchen brands including Le Creuset, Vitamix, KitchenAid and Instant Brands for sales and deals, too. You'll also find home and electronic deals you don't want to miss in the days leading up to Prime Big Deal Days.

What Should You Buy During Amazon Prime Day 2023?

Bestsellers and larger appliances tend to sell out first on Prime Big Deal Days, so shop those as soon as possible, if you can. If you've had your eye on the Instant Vortex air fryer for months now, or have been dying to buy a KitchenAid stand mixer for less, start with those products first. Add them to your cart and buy immediately. They may not be there when you're ready to shop a couple of hours later.

And don't forget to check out our must-buy lists. We love shopping — and writing about it — so when you're feeling overwhelmed by the thousands of products on sale for Amazon's sales, we're here to help.

Prime Day 2023 Bestsellers

As we said, Prime Day-style deals tend to start early, so you may want to get a jumpstart on your shopping. These are some of the best deals from July's Prime Day you can shop now.

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